Cooler Master Brings Dyn-X Racing Simulators to the Rolex 24 at Daytona

First IMSA appearance highlights motorsports alignment through immersive sim racing experiences

LOS ANGELES--(BUSINESS WIRE)--Cooler Master, a global leader in PC components and tech lifestyle solutions, today announced its first-ever participation at the Rolex 24 at Daytona, the opening race of the IMSA season. Inside the Honda Racing Corporation (HRC) booth, Cooler Master will showcase its professional-grade Dyn-X racing simulators alongside the Sneaker-X PC case, introducing motorsports fans to the brand’s expanding performance and lifestyle portfolio.

Cooler Master will feature four Dyn-X racing simulators available for public use throughout the event. Each simulator will carry HRC livery and offer approximately five-minute driving sessions. The experience is based on the Civic Type R TCR and uses the Daytona International Speedway road course, giving fans a direct feel for the track and race environment.

“Daytona is an iconic endurance event,” said Wei Yang, General Manager at Cooler Master. “By partnering with HRC and bringing Dyn-X here, we’re showing how our engineering approach is built for experiences that perform consistently, session after session, without compromise.”

The Dyn-X is Cooler Master’s professional-grade racing simulator platform, built with a tubular steel and aluminum frame and a modular architecture designed to maintain stability, comfort, and precision across extended driving sessions. With a single adjustment, Dyn-X can be configured into 14 different driving positions, supporting racing setups ranging from Formula and GT to NASCAR, Rally, Trophy Truck, and Semi Truck. Its flexible design supports a wide range of displays, pedals, shifters, and motion systems, making it suitable for enthusiasts, training environments, and professional applications.

In addition to Dyn-X, Cooler Master will also showcase the Sneaker-X PC case, a lifestyle-driven design created in collaboration with footwear designer JMDF. Sneaker-X blends high-performance PC hardware support with layered, ventilated construction inspired by sneaker culture, offering optimized airflow, support for high-end GPUs and liquid cooling, and extensive customization options. At Daytona, Sneaker-X will serve as a visual statement, highlighting Cooler Master’s ability to merge engineering discipline with bold design.

The Rolex 24 at Daytona provides a setting where long-term performance and attention to detail define success, aligning naturally with Cooler Master’s engineering-led approach across both hardware and experiential platforms.

About Cooler Master:

Established in 1992, Cooler Master is a performance PC component and peripherals brand with a track record for advancing the industry. From the world’s first aluminum PC case to our pioneering thermal technologies, Cooler Master is committed to breaking technological boundaries and challenging the status quo. Our focus is to create a community for individuals who dare to stand out and embrace their inventive identity. Whether new builders use a PC as medium for self-expression, or hardcore gamers set up their battle stations to pay homage to their favorite character, we are a brand aiming to go above and beyond by creating cool products for awesome people to build in their own way. More information is available at www.coolermaster.com and join us on Instagram, Discord and Facebook.