Peachtree Group Announces Bill Deutsch as Senior Vice President, Equipment Finance

ATLANTA--(BUSINESS WIRE)--Peachtree Group (“Peachtree”) announced that Bill Deutsch has joined its Equipment Finance division as senior vice president. In this role, Deutsch will help scale originations and strategic relationships as the platform continues its national expansion.

Deutsch brings more than 30 years of experience leading and scaling equipment finance platforms with a background that spans originations, portfolio management and executive leadership. Over the course of his career, he has originated over $5 billion in equipment finance transactions.

“Bill has had a distinguished career, most recently as co-founder and managing partner of ARC Equipment, and we are fortunate to have him on our team as we grow out our platform,” said Brian Shaughnessy, president and principal of Peachtree’s Equipment Finance division. “He complements and adds tremendously to our executive team. His experience, relationships and approach to building long-term partnerships will play a major role in how we expand our reach and deliver fast and flexible capital to businesses nationwide.”

As founder of ARC Equipment, Deutsch built a national platform that delivers equipment investment and finance solutions to both investment grade and privately held companies. ARC connects end users, vendors and finance partners through a streamlined model that sources and structures opportunities at scale. His background also includes serving as president of BankFinancial’s equipment finance subsidiary, where he led the day-to-day operations of a platform with assets exceeding $500 million.

Deutsch earned a Master of Business Administration from Lake Forest College and a Bachelor of Business Administration in finance from the University of Iowa.

In October 2025, Peachtree launched its Equipment Finance division, further broadening its credit platform and strengthening its ability to provide flexible equipment lease financing across various industries, including commercial real estate and hospitality. The division is headed by seasoned executives, Brian Shaughnessy and Roger Johnson, who together bring more than 60 years of experience in equipment finance, specialty finance and portfolio acquisitions.

About Peachtree Group

Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.