Xray Expands U.S. Presence to Meet Growing Demand for Enterprise-Ready, Jira-Native Quality Management

The Sembi brand builds on global results, delivering 226% ROI and $7M in quantified benefits for QA and DevOps

AUSTIN, Texas--(BUSINESS WIRE)--Xray, the leading Jira-native test management platform part of the Sembi IQ portfolio, today announced the expansion of its presence in the United States to support enterprise and mid-market organizations under increasing pressure to deliver software faster while providing quality, compliance, and measurable return on investment (ROI). Xray is deepening its focus on U.S. organizations operating in regulated and mission-critical environments, where QA and software testing directly impact business outcomes.

Xray is trusted by global enterprises across diverse industries and used by teams at organizations such as Amazon, NASA, Apple, and BMW. Fortune 500 customers rely on the platform to manage millions of manual and automated tests while maintaining end-to-end traceability from requirements through release. Forrester research shows organizations using Xray achieved a 226% ROI, more than $7 million in quantified benefits, and a payback period of approximately 13 months.

“Our team at BMW Group relies heavily on enterprise-ready, robust software. After evaluating competitors, we decided on Xray,” said Michael Merwald, Test Manager, BMW Group. “This high-quality software integrates smoothly into Jira and fills a critical gap for enterprise testing."

Compliance and audit readiness remain central concerns. Built directly into Jira, Xray provides full lifecycle traceability, enabling organizations to meet regulatory and governance requirements while reducing manual effort and audit complexity. By keeping quality data connected and accessible, Xray supports disciplined oversight and accountability without slowing delivery.

“As enterprise adoption accelerated across Europe, it became clear that organizations no longer treat testing as an afterthought,” said João Valença, General Manager, Xray. “Expanding our U.S. footprint marks an important step in Xray’s growth and reflects our long-term commitment to helping organizations turn quality management into a true business differentiator.”

For more information, visit www.getxray.app/

About Xray

Xray completes the DevOps workflow, empowering teams to test and deliver the highest quality software at full speed. Seamlessly integrated into Jira, Xray supports the full testing lifecycle while offering AI-powered test design, automation integration, and scalable workflows. Xray is part of Sembi, the premier SaaS portfolio for quality management and security solutions. Learn more at www.getxray.app and www.sembi.com