Advance Auto Parts Names OSRAM Sylvania Inc. Global 2025 Vendor Partner of the Year

Automotive aftermarket parts provider recognizes partners with 10 awards

RALEIGH, N.C.--(BUSINESS WIRE)--Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America serving professional installers and do-it-yourself customers, presented its 2025 Vendor of the Year Award to OSRAM Sylvania Inc. at “Accelerate” – Advance’s vendor appreciation and field leader kickoff event in Orlando, Fla. The annual event brings together valued vendors and team members in one place to fuel the energy behind the execution of Advance’s strategic plan, and to honor the company’s partners that make a positive impact on the business and its customers. Nine additional vendors were recognized at the awards ceremony for their contributions.

“OSRAM Sylvania has been an exceptional partner to Advance Auto Parts in 2025, in part because of their strong collaboration with our stores, supply chain, inventory, marketing, and merchandising teams,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “The OSRAM team has a ‘yes-we can’ philosophy and their collaboration is a critical element that enables our team members to get customers back on the road. We congratulate Sylvania as our Vendor of the Year and are excited to grow our partnership and sales together in 2026.”

Additional 2025 Vendor of the Year Category Award Winners include the following:

Pro Vendor of the Year – GSP
GSP embodies what it means to be a partner in the professional business and helped Advance grow its business while always putting the customer first and working cross functionally.

2025 DIY Vendor of the Year – Valvoline Global
Valvoline’s performance and partnership delivered business growth, in part by introducing innovative new products, providing actionable, data-driven category management insights, and bringing fresh, exciting opportunities to promotional offerings.

2025 Vendor Rep of the Year - Tasco
Tasco exemplifies collaboration and has consistently gone above and beyond to strengthen their relationship with Advance and drive mutual success, in part by creating opportunities and exhibiting an unmatched commitment to follow-through.

2025 Visionary Vendor of the Year – Winhere Brakes
Winhere’s commitment to delivering a high-quality, reliable product, paired with their willingness to step up and help Advance drive the business forward set the benchmark for partnership and performance.

2025 Supply Chain Vendor of the Year and 2025 Inventory Vendor of the Year – Back Room – GRI Engineering
As an award winner in two categories, GRI helped deliver key supply chain and inventory performance metric improvements through operational excellence and a strong commitment to meeting service-level expectations, as well as by being proactive in implementing change.

2025 Inventory Vendor of the Year – Front Room – Amalie
Amalie’s best-in-class execution and seamless logistics coupled with their collaboration and flexibility figured largely in a performance that is best described as highly engaged and adaptable.

2025 E-Commerce Vendor of the Year – Premium Guard
With their commitment to collaboration, Premium Guard ensured that both content and experience were at 100 percent, while consistently providing excellent communication around the status of new assets being created.

2025 Content Vendor of the Year – Motorad and Josco
Working seamlessly together, both Motorad’s and Josco’s proactive approach, responsiveness, and dedication to quality served to strengthen Advance’s customer- and store team member-facing content.

2025 Marketing Vendor of the Year - GlueIQ
Demonstrating strategic vision, creative excellence, and a collaborative spirit, GlueIQ is a valued partner who drove transformative growth and elevated Advance’s brand across every channel by seamlessly blending strategic vision with creative execution.

About Advance Auto Parts:
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.

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