Digital Wave Technology to Demonstrate AI Native ONE℠ Platform with GenAI and Agentic AI Use Cases at NRF 2026

End-to-End, Enterprise-Wide Agentic Intelligence Unifies Retailer and Brand Data, Decisions, and Execution

Visit Booth 5581 | January 11–13 | National Retail Federation Big Show

PONTE VEDRA, Fla.--(BUSINESS WIRE)--Digital Wave Technology, a leading AI-native enterprise platform provider for retailers and brands, today announced it will demonstrate its AI-native ONE Platform at the National Retail Federation (NRF) Big Show, January 11–13, at Booth 5581.

As AI becomes mission-critical across retail, fragmented data and bolt-on AI prevent retailers and brands from moving insight into action. At NRF, Digital Wave will demonstrate how its AI-native ONE platform replaces siloed systems with enterprise-wide agentic intelligence powered by trusted, governed master data that securely connects data, decisions, and execution across the business.

Embedding AI Throughout Core Retail Operations

The ONE Platform is a unified enterprise platform purpose-built for retailers and brands, delivering a single data model, workflow, and version of truth across product, content, merchandising, pricing, and supply chain. With privacy and security built in, ONE enables faster execution without silos, duplicate records, manual handoffs, or increased operational and data risk.

Unlike legacy enterprise stacks where AI is layered onto outdated infrastructure, AI is built into the core of the ONE Platform. ONE natively delivers Traditional AI, GenAI, and Agentic AI, enabling intelligent agents to reason over clean, real-time data, coordinate actions across functions and systems, and move decisions seamlessly from insight to execution.

Operating within enterprise guardrails and human oversight, agentic AI continuously monitors outcomes and optimizes performance, transforming AI from analysis into action.

Enabling AI Success With Tangible Use Cases

At Booth 5581, retailers and brands will see how the AI-native ONE Platform enables faster action, drives higher revenue, and coordinates end-to-end execution across:

• Master Data Management (MDM) and Product Information Management (PIM)
• Merchandise financial and assortment planning
• Pricing, promotions, and markdown optimization
• Purchase order management, allocation, and replenishment
• Product content management, including copy, attribution, and on-model photos.

In practice, retailers and brands could apply this connected intelligence to scenarios such as launching a new brand or category, planning and executing promotions, improving product discovery for AI-driven search, and maintaining end-to-end visibility into inventory and purchase orders.

Because every workflow, model, and agent operates on the same governed data foundation, retailers can act faster with accuracy and confidence, aligning teams across the enterprise while reducing complexity and total cost of ownership.

The ONE Platform also features built-in Rapid Application Development and a Data Science Studio, enabling teams to create and deploy enterprise-grade applications, operationalize AI models, and extend existing solutions using low- and no-code tools directly on governed master data. This flexibility allows retailers and brands to continuously innovate while scaling globally.

Preparing Retailers for Agentic Commerce

At NRF, Digital Wave will also demonstrate how AI is reshaping consumer discovery as the traditional digital shelf disappears and purchasing decisions increasingly occur before shoppers ever see a list of products. Product data quality, pricing logic, availability, and relevance now determine what gets surfaced, recommended, and chosen, making unified, trusted master data essential for AI-driven retail execution, preparing organizations for the emerging era of agentic commerce.

“Most Agentic AI today is designed for individual functions like marketing, pricing, or supply chain,” said Lori Schafer, CEO of Digital Wave Technology. “What we’re demonstrating is connected, end-to-end intelligence that works across the entire organization. Because the ONE Platform covers the critical workflows retailers run every day, Agentic AI can coordinate decisions and execution across systems instead of optimizing one area in isolation.”

About Digital Wave Technology

Digital Wave Technology delivers the ONE℠ Platform, an AI-native enterprise platform built to unify, govern, and activate data across the business. With a foundation of trusted master data management and native GenAI and Agentic AI, the ONE Platform powers intelligent execution across mission-critical functions. The platform includes rapid application development tools and a built-in Data Science Studio, helping teams move faster, experiment smarter, and operationalize intelligence at scale. Leading organizations in consumer industries such as retail, consumer goods, and health and wellness rely on Digital Wave Technology to increase revenue, expand profits, improve productivity, decrease costs, and scale innovation. Learn more at www.digitalwavetechnology.com.