FLOR’s New Winter Collection Pairs Warm Rejuvenation with Modern Comfort

Latest Design-Forward Rugs Allow for a Sophisticated Home Refresh for the New Year

ATLANTA--(BUSINESS WIRE)--FLOR®, the high-end area rug brand for homes, offices, and every space in between, today introduces its Winter Collection, which features new carpet tile styles that explore the thoughtful expression of renewal and refined design. This season’s area rugs focus on revitalized living, with serene neutrals, rich textures, and artful patterns that refresh and elevate any space.

The Winter Collection features stunning launches, including:

• On Repeat: Like art for your floor, this versatile area rug style offers a canvas-inspired look made for any space. Available in Bone/Tidal, Kale/Mint, Navy/Turquoise, and Bone/Olive.
• Change In Focus Simple, yet modern, this textured product embraces neutral colorways like Tundra, Chalk, and Butterscotch.
• Penny For Your Thoughts: Bring style full circle with this area rug’s timeless charm – now available in three new colorways, including Lichen, Bone/Black, and Emerald.

“Our Winter Collection celebrates the art of renewal, helping you refresh your home with comfort, creativity, and style,” said James Pope, General Manager at FLOR. “Every rug is thoughtfully designed, fully customizable, and made to stand up to real life—beautifully. And with our free design assistance and hundreds of colors and patterns to mix and match, we make it easy for anyone to express their personal style.”

Social Spotlight: Design for a Vibrantly Styled Life

FLOR’s Guest Stylist for the Winter collection is Shayla Owodunni, founder and creative mind behind The Plant Penthouse. Owodunni used FLOR carpet tile to add a calm, intentional, and connected feel to her home. As part of the partnership, Owodunni collaborated with FLOR design experts to customize her own area rug look. The result, featuring Heaven Sent tiles in Black and Bone, was a perfect fit for Owodunni’s living room and dining room, helping to delineate space and tell a cohesive design story.

“My partnership with FLOR has been so fun because it’s been a collaborative experience,” said Owodunni. “I feel like I’ve really been able to show and highlight my design personality since FLOR has something for everyone. I’m excited to share my interpretation of the product and its benefits.”

The Plant Penthouse is a biophilic design studio and lifestyle brand dedicated to inspiring and showcasing ways to live a more vibrantly styled life. It offers commercial biophilic design services focused on incorporating plants, color, and personality. Nature serves as the primary muse for colors, textures, and shapes for Owodunni. She also sees her design style as both nature-forward and environment-forward.

“Looking for products and materials that can be recycled, reused, or repurposed, particularly as a designer who likes to rearrange home elements to create new life in spaces, is a huge thing for me,” Owodunni continued. “FLOR fits so perfectly into that philosophy as the tiles can be picked up, moved around, and reconfigured for so many different applications.”

All of the Winter Catalog launches are available now for purchase on FLOR’s website. To learn more about FLOR’s partnership with The Plant Penthouse, follow this link.

About FLOR

FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.