Osaic Expands Empowered Independence Channel with $1.1 Billion Veater Financial Group

California-based planning firm transitions to accelerate growth, strengthen succession planning and elevate advisor support

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Osaic, Inc. (“Osaic”), one of the nation’s largest providers of wealth management strategies, today announced that Veater Financial Group (“VFG”), an established financial planning firm led by President and Financial Professional George Veater, has joined Osaic’s Empowered Independence (W-2) channel. VFG oversees approximately $1.1 billion in assets under advisement, with offices in Fresno and Brea, California.

Affiliated with Osaic Wealth since 2020, VFG’s move reflects George Veater’s desire to elevate operational scale, strengthen succession planning and reduce administrative burdens to have more time for client service and strategic leadership. In addition, Mr. Veater will also expand his responsibilities within Osaic, working closely with other Empowered Independence offices—particularly across the Western region—to drive organic growth and share best practices. Osaic and Mr. Veater will collaborate on succession planning as well as VFG’s long-term expansion.

“Veater Financial Group has always been about delivering holistic, fee-based planning with integrity and clarity,” said George Veater. “Joining Osaic’s Empowered Independence channel enables us to deepen that commitment. We gain the operational infrastructure and strategic partnership needed to grow, while freeing our team to focus on what matters most—supporting clients and shaping the future of our practice.”

VFG’s advisors and staff became W-2 employees under the Empowered Independence model while its brokerage, direct business and advisory relationships with Osaic Wealth, Inc. remain unchanged. The firm will continue operating under the VFG brand.

“The transition of Veater Financial Group represents the continued momentum and appeal of Osaic’s flexible operating model for advisors, including our Empowered Independence channel,” said Jamie Price, president and CEO of Osaic. “George and his team built a high-quality, planning-centric practice that fits seamlessly within our ecosystem. We’re excited to partner with them as we deliver the scale, support and strategic resources that will accelerate their next chapter.”

The firm includes three financial professionals, including a CFP® professional, and a team of three full-time and one part-time support staff serving clients throughout California. VFG’s comprehensive planning approach, high advisory penetration and long-standing reputation for client-first service align directly with Osaic’s strategy to expand its footprint in the Empowered Independence space after the acquisition of CW Advisors.

VFG is the latest in a growing number of advisor teams joining Osaic’s Empowered Independence model. Most recently, Schaible Russo Financial transitioned from an independent contractor business model, and Virtus Wealth Solutions joined from Commonwealth this summer.

To learn more about Osaic, please visit Osaic.com.

About Osaic:

Osaic, Inc. (“Osaic”), a portfolio company of Reverence Capital Partners, is one of the nation’s largest providers of wealth management strategies, supporting approximately 11,000 financial professionals. Osaic’s mission is to create leading wealth management solutions that enhance lives and legacies. Visit www.osaic.com to learn more.

Securities and investment advisory services are offered through the firms: Osaic Wealth, Inc. and Osaic Institutions, Inc., broker-dealers, registered investment advisers, and members of FINRA and SIPC. Securities are offered through Osaic Services, Inc. and Ladenburg Thalmann & Co., broker-dealers and members of FINRA and SIPC. Advisory services are offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC. and CW Advisors, LLC., registered investment advisers. Advisory programs offered by Osaic Wealth, Inc. are sponsored by VISION2020 Wealth Management Corp., an affiliated registered investment adviser.