Clari Recognized as a Leader and Salesloft a Visionary in the First 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration

New Gartner Category Fosters a Data-Driven Sales Culture, Boosting Activity, Conversion Rates, and Revenue Per Seller

SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--Gartner has named Clari a Leader and Salesloft a Visionary in its first Magic Quadrant for Revenue Action Orchestration.

Gartner Recognizes Clari as a Leader

Thousands of global organizations rely on Clari’s AI-powered data foundation and workflows to run their revenue processes, replacing fragmented, legacy tools with unified AI that drives measurable results — including achieving 398% ROI in under six months, 2x win rates, and 20% higher cross-sell and upsell conversions.

The Revenue Action Orchestration (RAO) capabilities and AI innovations delivered by Clari are fundamental to modern enterprise revenue. We believe Clari’s key capabilities across Revenue AI Use Cases all align to Gartner planning assumptions for RAO and the broader adoption trends in AI for Sales.

Clari’s momentum and scale are set to accelerate following its merger with Salesloft. This major category move creates the most comprehensive Revenue AI dataset relied upon by thousands of global customers to power trillions in predictable revenue. Together, Clari + Salesloft are the largest Revenue AI company in the category — with the most scale, breadth, and depth across data, workflows, and customer value.

“AI and data are converging to give every seller superpowers, turning every rep into the CRO of their own territory,” said Steve Cox, CEO of Clari + Salesloft. “Our mission is to give every seller and every leader a shared, trusted view of what’s happening with actionable insights, so revenue becomes truly predictable. This is how revenue AI agents move from novelty to real impact.”

Gartner Recognizes Salesloft as a Visionary

This recognition comes at a pivotal moment for the revenue technology industry. The new Gartner RAO category unites previously siloed capabilities — spanning sales engagement, revenue intelligence, and sales force automation — into a single, AI-driven solution.

Salesloft was also recognized as a Visionary. Salesloft’s platform automates personalized outreach and cadence management at scale, captures and enriches buyer and conversational signals, and turns those signals into clear, prioritized next steps — boosting seller productivity, improving response rates, and shortening time to meaningful buyer conversations, outcomes customers cite as differentiators in day-to-day selling.

These capabilities complement Clari’s AI, creating a unified platform that will accelerate innovation and deliver the most advanced Revenue AI solution on the market.

What Customers are Saying

With thousands of customers worldwide, Clari + Salesloft powers the most sophisticated and high-performing companies. According to verified reviews on Gartner Peer Insights^™, customers consistently highlight the impact on productivity, visibility, and revenue precision:

• AI Summary: "I absolutely love using Clari – it's streamlined my forecasting and pipeline management like nothing else. It's saved me hours every week by giving me clear, real-time visibility into my deals and where to focus my efforts." – Senior Commercial Territory Manager
• No More Missed Actions: "I use Clari every single day. This solution has helped me stay organized, keeps me from forgetting touches, and helps with talk tracks. I truly think Clari took my multi-touch process to the next level." – Sales Manager
• Great sales engagement tool! Improves team efficiency and response results: “Salesloft is a great tool! I primarily use it to set up email templates and cadences for our sales team. The visibility into activity and results is tremendous.” – Field Marketing Manager
• The Comprehensive CRM Tool for Modern Tasks: “Salesloft is my go to CRM tool. It has all of the information, follow up notes, reminders, conversations and most importantly, cadences that I use for my day to day responsibilities. – Business Development Associate

Additional Resources

• Download a complimentary copy of the 2025 Gartner^® Magic Quadrant^™ for Revenue Action Orchestration.

Citations

Gartner, Magic Quadrant^™ for Revenue Action Orchestration, Steve Rietberg, Dan Gottlieb, Alyssa Cruz, 15 December 2025

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About Clari + Salesloft

Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System — a system that guides revenue teams to accelerate growth. The company combines the broadest dataset, capturing both structured and unstructured signals. End-to-end revenue orchestration capabilities unlock new levels of AI-driven productivity and predictability. Thousands of the world’s most successful companies — including Adobe, IBM, 3M, and Zoom — trust Clari and Salesloft to drive predictable revenue growth.

Learn more: https://www.salesloft.com/clari-salesloft-merger