Samsung Canada Launches 11th Annual Solve for Tomorrow Contest, Driving Transformative Change Through STEM Education

New research underscores the need for stronger STEM pathways as Samsung Canada invites students nationwide to reimagine real world solutions through Solve for Tomorrow

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Samsung Electronics Canada Inc. has announced the launch of the 2025/2026 Solve for Tomorrow Contest, a nationwide initiative challenging Canadian students in grades 6 –12 to use STEM (Science, Technology, Engineering and Math) to develop real-world solutions that make a meaningful impact in their communities.

Canadian youth are eager to develop STEM skills, yet classrooms are not resourced to support in a meaningful way. Solve for Tomorrow aims to address this gap by creating hands-on, applied experiences that help students develop the skills they need for the future.

State of STEM in Canada: Data Snapshot

• 98 per cent of Canadians say it is important for youth to develop STEM skills
• Only 40 per cent believe schools have the resources to prepare students for STEM careers, with nearly two in three expressing that schools are not well equipped with the tools needed
• 90 per cent say hands on experiences spark student interest in STEM*

Now in its 11th year, Samsung’s Solve for Tomorrow offers a unique opportunity for youth to engage further with STEM concepts. The contest has reached over 40,000 students across Canada and contributed more than one million dollars in technology and grants to empower future leaders through innovation.

Even as career pathways expand, many young people face hard limits on access. 40 per cent of Canadians feel schools are not well equipped to provide youth with the tools and knowledge needed for future careers, while 47 per cent of Canadians point to the cost of higher education as the biggest barrier to pursuing STEM studies.* Concerns around confidence, inclusivity, and equitable access compound the challenge, narrowing the number of students who feel able to participate in these fast-growing fields.

Solve for Tomorrow encourages students to explore STEM in new ways by offering a challenge that sparks creativity and real-world problem-solving.

“Solve for Tomorrow represents more than a program; it’s a catalyst for systemic change,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “Canadians are aligned on the value of STEM, and the data highlights a clear need for more hands-on learning and stronger support for youth. Our focus is to give students the tools to explore, experiment and contribute to a more sustainable, inclusive and connected future.”

Canadians are calling for applied STEM and AI education that connects classrooms with real-world problem solving. 89 per cent of Canadians support partnerships that make STEM education more practical, and many see them as essential preparation for future careers.*

Designed to put a spotlight on STEM, the Solve for Tomorrow contest will help do the following:

• Integrate STEM with practical real-world applicability, helping to create long-term educational impact
• Inspire diverse student participation, helping to highlight opportunity gaps in STEM education
• Accelerate community-led problem solving, challenging students to turn local insights into broader solutions

Key Highlights

The annual competition is designed to foster STEM-based innovation to solve real-world problems.

• Who: Canadian students in grades 6-12 (teachers submit applications on their behalf).
• When: Teachers can register their teams' interest and learn more about the program, with opportunities for early recognition and prizes, through submitting via this link. The official submission period for student-written applications will open on January 12, 2026.

Prizes:

• Eight finalist schools will each receive a $5,000 E-Voucher (taxes not included) that they can use towards the purchase of Samsung technology.
• The top three winning schools will be awarded a $50,000 (first place), $20,000 (second place), and $10,000 (third place) E-Voucher (taxes not included) that they can use towards the purchase of Samsung technology. An additional $5,000 will be given to the Fan Favourite winner.

About Samsung Electronics Canada Inc.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.

*Disclaimer:
Based on a 2025 randomized quantitative online survey conducted by Edelman Public Relations Worldwide Canada Inc. of 1,510 individuals across Canada comprised of adults who are 18+, 390 parents of children under the age of 18, and 259 elementary school educators/professionals.