FPT Drives the Accelerated Smart Showroom

A unique approach to driving revenue and building loyalty unites existing dealer systems into a single solution that turns data into actionable insights for dealer sales teams.

RICHARDSON, Texas--(BUSINESS WIRE)--FPT today announced its Smart Showroom Accelerator solution, which enables auto dealers to turn data into decisions that inform and accelerate sales-to-conversion in real-time while building customer loyalty.

“The U.S. auto retail industry is facing unprecedented pressure. Technology shifts, rising tariffs, and an uneven economy are forcing dealerships to evolve—or risk irrelevance. In 2025, global events conspired to create a storm of disruption for dealers,” says Phuong Dang, FPT Software Senior Executive Vice President and FPT Americas Chief Executive Officer, FPT Corporation. “In October, inventory levels rose from a 73-day supply to a 77-day supply. Margins, especially on parts, are slim; the impact of tariffs and expiring EV credits has intensified the storm. We are addressing this with a single elegant solution.”

The solution lies in uniting existing tools and systems rather than shifting completely online or installing new platforms or tools.

“Dealers keep asking what’s possible right now, without replacing their core systems,” said Chuck Bratton, Vice President of Solutions at FPT Americas, FPT Corporation. “We stitched together today’s computer‑vision engines, VIN data services, and open CRM connectors to show a practical path forward—and we’re opening the conversation to anyone who wants to try it.”

The Accelerated Smart Showroom

The innovative showroom solution leverages an AI-driven Intelligence in Motion framework, powered by FPT’s AI-first FleziPT platform, that integrates computer vision and real-time data processing into a single seamless solution. When a prospect or customer drives onto the dealer's lot, cameras instantly capture the license plate to identify the make, model, and mileage. AI then cross-references that information with existing CRM data to reveal prior interactions, trade-in potential, and even the customer’s preferred salesperson. Before the visitor enters the showroom, sales executives receive a display that shows buying patterns and likelihood, purchase history, and more to make accurate recommendations. This real-time action frames the first 90 seconds of the sales interaction with confidence.

“The ultimate goal is to make technology invisible and move from an adversarial to an intelligence-driven collaborative buying experience,” said Kevin Tynan, Director of Research, The Presidio Group. “When customers feel as if they are known, understood, and respected, the dealership wins twice, once in the sale, and again in loyalty.”

Meet FPT at CES for a special C Space event and visit them at booth# 6719

Who: Aurora Nguyen Dan Phuong, Global CMO of FPT Software, FPT Corporation, and
Oliver Boden, Partnership Sales Director of Chelsea Football Club (CFC).
When: January 7, 3 PM
Where: ARIA, Level 2, Mariposa Ballroom Theater-style lounge seating for 200.
What: Leaders will discuss their partnership to create a next-generation CFC website that will transform the way fans interact with the team and club.
You can schedule a meeting with FPT executives during CES HERE.

About FPT
FPT Corporation (FPT) is a globally leading technology and IT services provider headquartered in Vietnam and operates in three core sectors: Technology, Telecommunications, and Education. Over more than three decades, FPT has consistently delivered impactful solutions to millions of individuals and tens of thousands of organizations worldwide. As an AI-first company, FPT is committed to elevating Vietnam’s position on the global tech map and delivering world-class AI-enabled solutions for global enterprises. FPT focuses on three critical transformations: Digital Transformation, Intelligence Transformation, and Green Transformation. In 2024, FPT reported a total revenue of USD 2.47 billion and a workforce of over 54,000 employees across its core businesses. For more information about FPT's operations in the Americas, please visit https://fptsoftware.com/fpt-americas