Vintage Luxury Retailer What Goes Around Comes Around Selects Digital Wave Technology’s AI-Native ONE℠ Platform

Retailer to implement wide range of Digital Wave Technology’s AI-native applications, including Agentic AI, as part of its digital modernization

PONTE VEDRA, Fla.--(BUSINESS WIRE)--Digital Wave Technology, provider of the award-winning AI-native ONE℠ Platform, today announced that What Goes Around Comes Around (WGACA) is implementing the company’s ONE Platform as part of the retailer’s digital modernization, replacing legacy systems with modern solutions.

WGACA will roll out a suite of Digital Wave Technology solutions for:

• Product Information Management, Master Data Management and Digital Asset Management
• GenAI Product Attribution and Copywriting
• Merchandise Financial Planning, Assortment Planning, and Price Optimization
• Constraint/Supply Allocation
• Agentic AI

Prior to selecting Digital Wave Technology, the retailer considered implementing an ERP solution first but instead decided to embark on a path of AI-native digital transformation with Digital Wave Technology. The ONE platform gives What Goes Around Comes Around a competitive advantage by connecting every function to the same master data for real-time updates and one version of the truth. This will enable the retailer to orchestrate product, pricing, assortment, and allocation decisions in real time, ensuring merchandising and supply chain teams operate from a single source of truth.

Digital Wave Technology’s platform and applications will support continued growth for What Goes Around Comes Around by delivering:

• Strong data governance across all enterprise functions, while addressing critical enterprise needs to drive efficiency and margin improvements by precisely allocating and tailoring pricing for each product/location. Digital Wave Technology’s solutions will unify and auto-map millions of unique SKUs to a new product hierarchy, ensuring robust governance and quality for powerful insights.
• Efficient scaling with streamlined workflows, automated alerts, and storage of unique digital assets. This empowers wholesale and DTC operations with a user-friendly interface and experience to support teams in the U.S. and Japan.
• AI/GenAI content power with designer- and collection-specific descriptions, enriched attributes, and syndication to partners and DTC channels, enhancing WGACA’s White Glove Service for retail partners.
• Merchandising impact that drives profitability with tailored assortments, optimized inventory placement, and regional pricing to maximize gross margin return on investment (GMROI) and margins.

“Digital Wave Technology gives us the ability to unify our data, automate merchandising decisions, and deliver consistent luxury experiences globally,” said Seth Weisser, CEO, What Goes Around Comes Around. “This partnership marks an important step in modernizing our operations with AI-driven intelligence.”

“Digital Wave Technology’s ONE platform will give What Goes Around Comes Around a modern, AI-native enterprise platform that supports their continued growth,” said Lori Schafer, CEO, Digital Wave Technology. “Our ability to deliver a wide range of best-in-class applications will enable WGACA to accelerate revenue growth, improve margins, increase operational efficiency, and innovate quickly.”

About What Goes Around Comes Around

What Goes Around Comes Around (WGACA) is a New York institution and the ultimate destination for authentic luxury vintage. Since 1993, we’ve redefined vintage shopping by offering a curated, high-fashion experience unlike any other. Our expertly sourced collection features rare, pre-loved pieces from iconic houses including Louis Vuitton, Hermès, Chanel, Dior, Gucci, and Rolex—each item carefully authenticated and hand-selected by our global team of buyers. At WGACA, curation is an art form. Our team travels the world to find the most coveted vintage bags, accessories, jewelry, and apparel, ensuring every piece meets our exceptional standards of quality, condition, and style. We believe in preserving the legacy of luxury fashion through timeless, sustainable pieces that tell a story. Learn more at www.whatgoesaroundnyc.com.

About Digital Wave Technology

Digital Wave Technology delivers the ONE℠ Platform, an AI-native enterprise platform built to unify, govern, and activate data across the business. With a foundation of trusted master data management and native GenAI and Agentic AI, the ONE Platform powers intelligent execution across mission-critical functions. The platform includes rapid application development tools and a built-in Data Science Studio, helping teams move faster, experiment smarter, and operationalize intelligence at scale. Leading organizations in consumer industries such as retail, consumer goods, and health and wellness rely on Digital Wave Technology to increase revenue, expand profits, improve productivity, decrease costs, and scale innovation. Learn more at www.digitalwavetechnology.com.