RAFTR Roofing + Exteriors Appoints Jonah Serie as Chief Sales Officer to Lead Multi-State Growth Strategy

Strategic hire strengthens RAFTRx’s executive leadership team as the company accelerates national expansion and sales performance across 9 brands.

ATLANTA--(BUSINESS WIRE)--RAFTR Roofing + Exteriors (RAFTRx), a leading provider of roofing and storm restoration services across 16 states, 36 markets, and 9 brands, is proud to announce the appointment of Jonah Serie as its new Chief Sales Officer (CSO). With over 20 years of leadership experience in the home security industry, including key roles at Brinks Home Security and ADT, Serie brings deep expertise in scaling sales teams and developing world-class professionals.

During his tenure in the security sector, Jonah built and led high-performance sales organizations, combining strategic vision with a hands-on approach to mentorship, team development, and customer engagement. His leadership style and commitment to integrity align directly with RAFTRx’s mission to deliver exceptional service while building lasting trust with homeowners.

“Jonah’s track record of driving scalable growth, building elite sales cultures, and leading with integrity makes him the perfect addition to our leadership team,” said George Godfrey, CEO of RAFTRx. “His experience will be invaluable as we continue expanding our national presence and strengthening our position as a top-tier exterior solutions provider.”

As CSO, Jonah will guide sales strategy and execution across RAFTRx’s growing national footprint. He will focus on developing top-tier sales talent, enhancing operational efficiency, and deepening relationships in key verticals, including insurance, real estate, and property management.

“I’m honored to join RAFTRx at such an exciting time of growth,” said Jonah Serie. “The team’s commitment to quality, transparency, and doing the right thing for homeowners is exactly the kind of culture I believe in. I look forward to helping shape a sales force that not only delivers results but also represents the values of our brand every step of the way.”

About RAFTR Roofing + Exteriors

Founded in 2023 and headquartered in Duluth, Georgia, RAFTRx is a multi-regional provider of residential and commercial roofing and exterior services. Existing brands within the portfolio include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing, RAFTRx Roofing + Exteriors, Regal Roofing, and Apex General Contracting. For more information about RAFTRx and its portfolio of brands, visit http://raftrxroofing.com.