StayTerra Announces Leadership Appointments

NEW YORK--(BUSINESS WIRE)--StayTerra, a platform comprised of premier vacation rental brands in top destinations across America, today announced the following appointments to its leadership team:

• Michael Toscano, Chief Financial Officer – Mr. Toscano joins StayTerra with over 25 years of finance leadership and strategic planning experience in the travel, hospitality and consumer services sectors. He most recently served as CFO of dancker, an integrated commercial interior solutions firm, and previously served as the CFO of Travel + Leisure Co.’s Travel & Membership division for eight years, which included the largest professionally managed vacation rental business in the world. Mr. Toscano ultimately oversaw the sale of those businesses for nearly $2 billion. Prior to this, Mr. Toscano spent over 12 years in financial planning and analysis roles at Wyndham Destinations’ Exchange and Rentals and Vacation Ownership segments where he oversaw the sale of multiple businesses and the acquisition of a technology platform which launched the travel club business.

• Alex Javier Cisneros, Chief Commercial Officer – Mr. Cisneros brings over two decades of experience in the hospitality sector to StayTerra and will be responsible for the platform’s commercial strategy across revenue management, sales, marketing, analytics, contact center operations and technology. Prior to joining StayTerra, Mr. Cisneros led the commercial functions at Mint House, a tech-enabled, apartment-style hospitality company, and Red Roof Inn, an award-winning leader in the lodging industry. He previously spent over 14 years at Wyndham Destinations, where he oversaw Revenue, Pricing and Analytics functions for over 20 brands, played an integral role in acquiring and integrating multiple vacation rental companies and supported the sale of Wyndham Vacation Rentals in 2019.

“Mike and Alex are passionate and driven operators who share our commitment to excellence and vision for the future of hospitality,” said Mary Lynn Clark, Chief Executive Officer of StayTerra. “Having worked with both Mike and Alex before, I know first-hand that these are two of the most brilliant minds in the industry. We are thrilled to bring them on board as we continue to deepen our bench of highly experienced hospitality professionals that will support our long-term growth objectives and strategic portfolio expansion. Their in-depth industry knowledge will be essential as we continue to scale our platform, elevate our brands and deliver exceptional vacation experiences to even more homeowners and guests.”

Mr. Toscano added, “I’m really excited to step into this role and work with ML and Alex again. From the start, it was very clear to me that she would build the strongest team in the industry, and the portfolio of brands in the StayTerra platform is outstanding. My experience guiding companies in travel and hospitality through periods of growth fits perfectly with StayTerra’s mission to build the premier vacation rental company in the industry. The strength and quality of the management team and our investors is unparallelled, positioning us to scale and deliver tremendous value to our property owners and guests.”

Mr. Cisneros added, “StayTerra is a rapidly growing platform, and I’m honored to join the team as we continue to build a portfolio of top-performing brands creating unforgettable guest and owner experiences. I look forward to leveraging my expertise across diverse hospitality products and commercial disciplines to strengthen StayTerra’s market positioning through advanced technology and AI-driven analytics, while maintaining the brand equity of each partner company. In addition, I have a proven track record of successfully building and leveraging strategic partnerships to expand distribution, enhance collaboration and drive sustainable revenue growth for all stakeholders.”

The StayTerra platform includes Moving Mountains, a luxury property management and vacation home rentals company in the Colorado Rockies, and Prime Vacations, a leading vacation rental management company that manages over 1,000 properties across multiple independent brands located along Florida’s gulf coastline and surrounding islands. StayTerra’s continued success is backed by Garnett Station Partners, a leading principal investment firm that partners with experienced and entrepreneurial management teams to build valuable growth companies, and Bessemer Venture Partners, a prominent technology investor with AI and industry expertise.

About StayTerra

StayTerra is a premier vacation rental management platform committed to providing best-in-class property management for owners and seamless, elevated experiences for guests in top destinations across America. StayTerra is made up of a collection of premier vacation rental brands that are focused on delivering outstanding customer service, guided by professional teams acting with integrity, thoughtfulness and an unparalleled passion for hospitality. StayTerra is trusted by property owners to care for their homes and by guests to create exceptional vacation experiences. For more information, please visit stayterravaca.com.

About Garnett Station Partners

Garnett Station Partners is a principal investment firm founded in 2013 by Matt Perelman and Alex Sloane that manages approximately $4 billion of assets. Garnett Station partners with experienced and entrepreneurial management teams and strategic investors to build value for its portfolio of growth platforms. The firm draws on its global relationships, operational experience and rigorous diligence process to source, underwrite and manage investments. Core sectors include consumer and business services, health and wellness, automotive, and food and beverage. Garnett Station's culture is based on the principles of entrepreneurship, collaboration, analytical rigor and accountability. For more information, please visit garnettstation.com.

About Bessemer Venture Partners

Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 150 IPOs and 420 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their earliest days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, RocketLab, Wix, Fiverr, Toast and ServiceTitan, and the firm has $19 billion of assets under management. Bessemer has investment teams located in San Francisco, Silicon Valley, New York, Boston, London, Bangalore, and Tel Aviv. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).