-

CORRECTING and REPLACING Dickey’s Teams Up with Drew Pearson for Cowboy Alumni Event

Free Family Event Celebrates Football, Barbecue and Thanksgiving Texas-Style

CORRECTION...by Dickey's Barbecue Restaurants, Inc.

DALLAS--(BUSINESS WIRE)--Please replace the release dated November 19, 2025 with the following corrected version due to multiple revisions.

The updated release reads:

DICKEY’S TEAMS UP WITH DREW PEARSON FOR COWBOY ALUMNI EVENT

Free Family Event Celebrates Football, Barbecue and Thanksgiving Texas-Style

There’s nothing more Texas than barbecue and football, and this Thanksgiving season, Dickey’s Barbecue Pit is bringing both together for an unforgettable hometown celebration.

On Saturday, November 22, from 1–3 p.m., fans are invited to Dickey’s Barbecue Pit 600 North Central Expressway North, McKinney, TX, 75070 for a free meet-and-greet with Pro Football Hall of Famer and Super Bowl Champion Drew Pearson, the Original Mr. "88". Guests can enjoy Rancher’s and Dickey’s sausage samples, free Red Bull, exclusive coupons, and holiday catering specials just in time for Thanksgiving week.

And since this celebration lands right before one of the Cowboys’ biggest rivalry games of the year against the Eagles, it’s the perfect pre-game warm-up for families and football fans alike.

“Barbecue, football, and family are what Texas does best,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This event is all about community and connection. We’re excited to celebrate the season with our guests, our retail partners, and one of the Cowboys’ all-time greats.”

Guests who RSVP to receive a signed autograph will receive a special item. Attendees can also enjoy swag giveaways, exclusive retail coupons, and holiday catering discounts that make it easy to add big flavor to their Thanksgiving table.

“Dickey’s has always been about bringing people together around the pit, the table, and the traditions that make Texas special,” said Roland Dickey Jr., CEO of Dickey’s Capital Group. “We’re proud to partner with our retail division to give fans the chance to meet a Cowboys legend, enjoy great barbecue, and celebrate the season with true Texas pride.”

Whether you’re a lifelong Cowboys fan or just looking for a fun, family-friendly way to spend the weekend, Dickey’s Barbecue Pit is serving up the ultimate combination of community, football and flavor.

The Dickey’s Retail Cowboy Alumni Activation will take place at:

Dickey’s Barbecue Pit – 600 North Central Expressway North, McKinney, TX, 75070

  • Date: Saturday, November 22nd
  • Time: 1:00 – 3:00 P.M.
  • Admission: Free to the public

Fans can RSVP and learn more at Eventbrite.com.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Contacts

Louisa Garrett
lgarrett@dickeys.com

Dickey's Barbecue Restaurants, Inc.


Release Versions

Contacts

Louisa Garrett
lgarrett@dickeys.com

More News From Dickey's Barbecue Restaurants, Inc.

More Family Meals: Dickey’s Barbecue Pit Celebrates 85 Years With Kids Eat Free Starting December 26

DALLAS--(BUSINESS WIRE)--As families ease back into everyday routines after the holidays, Dickey’s Barbecue Pit, the world’s largest barbecue franchise, is helping make family meals more affordable. To kick off its 85th anniversary, Dickey’s is offering its fan-favorite Kids Eat Free promotion, every day nationwide beginning December 26, 2025, through January 31, 2026. For over eight decades, Dickey’s has been a place where families come together over Legit. Texas. Barbecue™. This anniversary k...

Dickey’s Barbecue Pit Now Open in Mississauga as Brand Accelerates Canada Expansion

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Dickey’s Barbecue Pit continues its growth across Canada with the grand opening of its newest location in the heart of Erin Mills. Located at 5100 Erin Mills Parkway, Mississauga, ON, L5M 4Z5, the restaurant is owned and operated by local franchisees Muhammad Faisal and business partner Imran Muzaffa, who is bringing the world famous, slow smoked barbecue experience into one of Ontario’s most vibrant communities. This location proudly offers halal menu opt...

Dickey’s Barbecue Pit Launches the 12 Days of Pitmas

DALLAS--(BUSINESS WIRE)--Dickey’s Barbecue Pit is turning up the holiday cheer with the official launch of the 12 Days of Pitmas, a festive, fan-favorite celebration packed with free food, big prizes, and more than 60 chances to win. Beginning December 13, fans across the country can join the fun by following the brand’s official Instagram page at @dickeysbarbecuepit for daily giveaways that brighten bellies and bring smiles all season long. The 12 Days of Pitmas has become one of Dickey’s most...
Back to Newsroom