Herbalife Expands Liftoff® Energy Line with New Cola and Ginger Beer Flavors

Leader in health and wellness continues growth in the energy drink space

LOS ANGELES--(BUSINESS WIRE)--Herbalife, a premier health and wellness company, community and platform, announced the expansion of its Liftoff® energy product line with two new flavors: Cola and Ginger Beer. The zero-sugar, low-calorie mental-focus and energy-boosting supplement combines the effervescent taste of classic sodas with science-backed ingredients. Available exclusively through Herbalife’s Independent Distributors, the new flavors come in convenient stick packs for active, on-the-go consumers and are available exclusively in the United States and Puerto Rico.

The U.S. energy drink market is projected to grow to $41.4 billion by 2033 driven by rising demand for functional beverages¹. Amid that growth and since its introduction in 2005, Liftoff stands out as a low-calorie option that combines popular flavors with science-backed nutrition. Each serving contains 75 mg of caffeine to feel energized and focused*, Panax ginseng to support mental alertness^†, vitamin C for antioxidant protection, and a full spectrum of B vitamins for energy metabolism support*.

Liftoff is ranked among Herbalife’s top-selling products. Its popularity is driven by the company’s large network of Independent Distributors and their customers who trust and enjoy the product because of its proven benefits. The success of Liftoff can be attributed to its heavy adoption in the community of Herbalife’s network of over 10,000 nutrition clubs in the U.S. These independently owned health and wellness centers provide a space where consumers can connect with a community of like-minded people, health-focused products, and receive personalized support. At nutrition clubs, Liftoff is a popular selection that supports overall health and wellness goals.

“Liftoff represents Herbalife’s commitment to formulating products that combine convenience, functionality and scientific validation,” said Vicki Alaniz, Vice President of Marketing, Herbalife North America. “These new flavors bring popular, soda-inspired tastes to the functional beverage space, helping our Independent Distributors introduce Liftoff to an even wider audience, especially those embracing wellness trends.”

Herbalife also offers Herbalife24 Liftoff as part of its sports nutrition line, developed to meet the energy, hydration and recovery needs of athletes and active individuals. The Herbalife24 line is NSF Certified for Sport®^‡, a third-party certification that confirms products meet the highest standards for quality, safety, and competitive use, giving professional athletes confidence in their performance nutrition choices.

Liftoff is available in more than 65 markets worldwide and continues to be a core part of Herbalife’s functional energy portfolio. Earlier this year, Liftoff launched in India with a new Watermelon flavor, marking the brand’s first entry into that region. Globally, the Liftoff line features more than 10 flavors, reflecting Herbalife’s commitment to delivering functional, science-backed energy solutions tailored to local consumer preferences.

For more information on Liftoff, visit Herbalife.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

†Temporary benefit based on consumption of ginseng by healthy young adults.

‡Certified for Sport® is a registered trademark of NSF.

(1) Source: Grand View Research and Coherent Market Insights, U.S. Energy Drink Market Forecast 2024–2033

About Herbalife

Herbalife is a premier health and wellness company, community, and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.