Unlocking Strategic Value in HR: Redefining Success Through Hybrid and AI-Enabled Workforce and Talent Management Models

Graebel’s new global research reveals how leaders are transforming HR through hybrid strategies that balance technology, human experience and strategic partnerships

DENVER--(BUSINESS WIRE)--Graebel Companies, Inc., a leading provider of workforce mobility solutions, today released its latest global executive study, challenging organizations to rethink how they structure, measure and modernize HR in their drive for success. “The Workforce Imperative: Views from the C-Suite,” which is based on insights from 950 global CFOs and CHROs, explores the tradeoffs behind the biggest questions shaping the future of HR — from AI enablement to insourcing versus outsourcing, compliance control and HR tech integration.

The research shows that the future of HR and talent management must be defined by deliberate hybrid models that balance internal capabilities with specialized outsourcing and leveraging both AI and human-centered experience to create agile, resilient organizations. Despite some contradictory insights, including gaps between expectations and reality and differing perspectives between CFOs and CHROs, several key themes emerged:

• Hybrid Models Lead the Way: Nearly two-thirds of executives (65%) favor a hybrid HR approach that combines their enterprise platforms with third-party tools for global relocation and HR services – ensuring flexibility, integration and resilience across functions.
• AI Adoption is Accelerating: More than half of executives (53%) have already integrated AI tools into their global HR and relocation processes, and another 44% plan to or are exploring it.
• Efficiency Fuels Innovation: 61% of executives expect AI integration to yield significant cost savings, and 45% would reinvest those savings directly into HR technology to drive continuous improvement.
• Mobility Budgets Are Expanding: 74% of CFOs and CHROs anticipate their companies’ employee relocation budgets will grow over the next two years, underscoring mobility’s strategic role in talent enablement.
• Compliance and People Management Challenges Persist: More than half of executives (52%) rank global HR compliance among their most difficult people management challenges, underscoring the need for expert support and integrated approaches that balance control, efficiency and risk management.

“The future of HR isn’t about choosing between insourcing or outsourcing; it’s about combining the best of both,” said Ron Dunlap, CEO of Graebel Companies Inc. “Hybrid, tech-enabled models allow companies to control costs, mitigate risk and deliver consistent, people-first experiences while staying nimble in an increasingly complex global landscape.”

The report highlights that executives are moving beyond a quest for efficiency alone, aiming to unlock greater strategic value from HR through technology leadership and trusted partnerships. Whether through AI-enabled insourcing, managed service providers with tech expertise, or integrated HR ecosystems, organizations are recognizing that collaboration is the key to future workforce success.

View the full Workforce Imperative Report for more insights and audio summaries available in multiple languages.

About the Survey

The Graebel Workforce Imperative Survey was conducted by Wakefield Research among 950 CFOs and CHROs at companies with a minimum annual revenue of $25M in the US, UK, Germany, India, China Tier 1 Cities, Brazil, Australia and France, between July 14th and July 22nd, 2025, using an email invitation and an online survey.

About Graebel

Graebel Companies, Inc. is a leading provider of global workforce mobility solutions for some of the most recognizable brands in the world and their employees in 165 countries. Since its founding in 1950, Graebel has innovated and grown to deliver excellent relocation service and results for clients, all while remaining family-owned and focused on people-first mobility. With custom technology solutions, Graebel develops and implements mobility strategies that help companies attract and retain talent; respond faster to global market trends; maximize return on mobility programs; and create exceptional experiences that make global talent mobility more humane and as seamless as possible. As a full-service relocation management company (RMC), Graebel addresses every part of the mobility lifecycle for employers and employees, including services for departure and move management, destination, settling-in and ongoing assignments. For more information, visit Graebel.com. Here’s to the world ahead^®.