Omdia: Automotive Display Market in 1H 2025: Growth Slows, but Technology Upgrades Accelerate

LONDON--(BUSINESS WIRE)--According to the latest report from Omdia Automotive Display Intelligence Service, the global automotive display market hit 120.96 million units in the first half of 2025, up 5.1% year-on-year. While overall shipment growth moderated compared with last year’s double-digit surge, the market is entering a new phase of structural transformation, shifting from screen proliferation toward coordinated, software-defined cockpit integration.

The center stack display (CSD) segment grew 2.0% YoY after two years of strong expansion. With factory pre-install penetration already high, incremental growth has become limited. The same maturity effect has also impacted the aftermarket, which dropped sharply by 15.9% as most new vehicles are now equipped with built-in CSDs, leaving few retrofit opportunities. Meanwhile, the control panel displays declined 4.1%, reflecting the ongoing consolidation of HVAC and Audio interfaces. Functions that previously relied on separate control panel displays have been merged into the main center display or replaced by physical buttons to satisfy new safety regulations and improve driver ergonomics and tactile feedback.

Although shipment growth slowed, CSD technology continues to advance rapidly. Within this application, a-Si LCDs share fell from 69.6% in 1H 2023 to 51.0% in 1H 2025, while LTPS LCDs surged from 29.1% to 46.4%, becoming the mainstream choice for their in-cell touch integration, higher brightness, and slimmer design. AMOLED penetration nearly doubled to 2.1%, driven by premium EVs and flagship cockpit programs. This upgrade cycle highlights a shift from simply adding screens to improving optical performance, power efficiency, and AI-optimized visual quality.

The instrument cluster (ICD) segment increased 16.8% YoY to 43.3 million units, with smaller clusters (under six inches) growing fastest, supported by compact EV adoption and entry-level models in emerging markets. The head-up display (HUD) segment expanded 25.3% YoY, driven by larger projection optics. 3.1-inch and above HUDs now account for over 50% of total shipments, marking a milestone toward AR-HUD deployment and immersive forward visualization.

Omdia’s analysis shows that 2025 marks the beginning of a recomposition phase for the automotive display ecosystem. The slowdown in CSD shipments does not indicate market weakness but reflects a redistribution of display functions within the cockpit. The center stack serves as the integration hub, the instrument cluster provides real-time visibility, and the HUD extends forward situational awareness.

As zonal compute architectures mature and regulatory compliance tightens, displays are evolving from stand-alone modules into coordinated visualization systems. The next competitive frontier will not be defined by the number of screens a vehicle contains, but by how intelligently each display interacts with compute, optics, and localized user experience to redefine the future of in-cabin interaction.

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