-

Affirm expands long-standing partnership with Wayfair

SAN FRANCISCO--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced an expanded partnership with Wayfair Inc. (NYSE: W), the destination for all things home. This brings Affirm directly to checkout, just in time for Wayfair’s Way Day sales event running from October 26-29 and the peak holiday shopping season.

Whether buying a new dining table or holiday decor, eligible shoppers can now choose Affirm when checking out online or in-store across the entire Wayfair family of brands — Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold.

At Wayfair, we’re always looking for ways to make it easier for customers to create their dream spaces, which includes flexible and attractive payment options,” said Curtis Crawford, head of fintech and loyalty at Wayfair. “That’s why we began offering Affirm in 2017. Over the past eight years, we’ve seen how much Wayfair shoppers value using Affirm to bring home the items they love. Integrating their pay-over-time solution directly at checkout was a natural next step, and we’re excited to give shoppers even more clarity and convenience as they get ready for Way Day and the holiday season.”

Whether shopping online or in-store, using Affirm is simple. Online, shoppers select Affirm as a payment option. In-store, shoppers can scan a QR code with their smartphone to get started. In both cases, shoppers complete a quick eligibility check. If approved, they will see customized biweekly or monthly payment plans up to 36 months – with rates as low as 0% APR. As always, Affirm never charges late or hidden fees.

“Home is where many shoppers choose Affirm, and Wayfair has been an important partner in bringing that choice to life," said Pat Suh, SVP of Revenue at Affirm. “With this expanded partnership, we’re making it even easier for consumers to discover Affirm and shop for their homes with payment options they can trust.”

About Affirm

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network—one based on trust, transparency, and putting people first—we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X.

Rates from 0–36% APR. For example, a $700 purchase might cost $63.18/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. Estimated payment amount may exclude taxes and shipping. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.

Contacts

Press Contacts
Affirm
press@affirm.com

Affirm

NASDAQ:AFRM

Release Versions

Contacts

Press Contacts
Affirm
press@affirm.com

More News From Affirm

Affirm and Virgin Media O2 partner to bring flexible financing to O2 customers

LONDON--(BUSINESS WIRE)--Affirm and Virgin Media O2 are today announcing a new partnership that will see the transparent and flexible payment network provide upfront and honest hardware financing to O2 - one of the UK’s leading mobile providers. Through the partnership, new and existing O2 customers will be able to enjoy increased flexibility to choose a payment option that suits their needs when purchasing a device. Affirm will provide financing options for mobile phones and other hardware, in...

Affirm reports second fiscal quarter 2026 results

SAN FRANCISCO--(BUSINESS WIRE)--Affirm Holdings, Inc. (NASDAQ: AFRM) (“Affirm” or the “Company”) today reported financial results for its fiscal 2026 second quarter ended December 31, 2025. The results, which include a shareholder letter furnished to the U.S. Securities and Exchange Commission on Form 8-K, can be found in the “Quarterly Results” section of the Company’s investor relations website at https://investors.affirm.com/. Affirm will host a conference call and webcast to discuss its fin...

Affirm and Wayfair expand partnership to the UK and Canada

TORONTO & LONDON--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM) today announced the expansion of its partnership with Wayfair (NYSE: W), bringing its honest financial products to shoppers in the UK and Canada. Whether shopping for a new dining table or the perfect sofa, approved shoppers in the UK and Canada can now split their purchases with Affirm. The experience is straightforward: customers receive a quick, real-time approval decision and can choose the payment plan that fits their needs. Affirm n...
Back to Newsroom