Introducing Syndigo OpenAI Connect and Syndigo GEO for Product Experience Integration to ChatGPT and Agentic Commerce Readiness

New offerings make it easy for LLMs and consumers to discover, compare, and buy products in the era of AI shopping

CHICAGO--(BUSINESS WIRE)--Syndigo, a leader in Product Experience Management (PXM) and syndication solutions, today introduces Syndigo OpenAI Connect and Syndigo Generative Engine Optimization (GEO) to ensure visibility, conversion, and loyalty in AI shopping. These new offerings enable brands, retailers, and distributors to publish content directly into ChatGPT using OpenAI’s Agentic Commerce Protocol (ACP) specifications and make it easier for all Large Language Models (LLMs) to search and display products.

As consumers increasingly research and shop using generative AI tools, companies must ensure that their product data is easy for these systems to find, interpret, and display to potential customers. “AI is redefining how commerce happens,” said Tarun Chandrasekhar, President and Chief Product Officer at Syndigo. “Syndigo OpenAI Connect is our direct integration to ChatGPT and enables trusted, structured product data to flow seamlessly into agentic commerce, while Syndigo GEO ensures that same accuracy and visibility across every emerging LLM platform. Together, these innovations position our customers to lead in the new era of AI shopping.”

AI Shopping is Growing Fast

According to Capgemini, 71% of consumers want generative AI integrated into their shopping experiences and Adobe found that 39% of U.S. consumers already use generative AI for online shopping. As AI becomes central to the buying journey, brands that fail to show up accurately in LLMs risk losing visibility, revenue, and customer loyalty. Structured, verified, and optimized product data that is easy for machines to read is now essential to staying visible and competitive in AI-driven commerce.

GEO is now table stakes for brands and retailers who want to win on every shelf. Connecting directly into new channels like ChatGPT and optimizing product content for all LLMs ensures that brands’ and retailers’ products are ready for this new commerce channel.

Syndigo OpenAI Connect delivers:

• AI-Ready Product Feeds: Structured, ACP-compliant data covering essential product details such as IDs, titles, nutrition, allergens, sustainability information, pricing, and availability.

Syndigo GEO delivers:

• Richer Product Experiences: Enhanced media with contextual metadata, claims, certifications, and customer content, including ratings, reviews, summaries, and FAQs.
• Trusted and Verifiable Data: Every product attribute includes built-in source, timestamp, and approval to ensure data integrity and trustworthiness.

Only Syndigo Has the Data, Network, and Services to Drive Maximum AI Visibility

Syndigo Product Experience Cloud is the most complete and composable PXM solution for brands and retailers. The solution provides PIM, syndication, and analytics capabilities across a supercharged network of 15,000 brands and 3,500 retailers powered by the leading commerce data pool. Already embedded in the solution are AI GoPilots that automate work throughout the PXM lifecycle, and content creation services add value to ensure product data is AI-ready. With the addition of Syndigo OpenAI Connect and Syndigo GEO, Syndigo now offers the most complete AI-enabled solution. Syndigo directly powers AI-led commerce using the leading brand-retail network that companies rely on to get their product content to consumers quickly, accurately, and enhanced with rich media, ratings, and reviews. Syndigo’s professional services team allows customers to choose whether they implement these optimizations themselves or rely on Syndigo to do it for them.

“We’re already seeing the effects of AI shopping across our business, and we are adapting as fast as we can,” said Matt Krueger, SVP Digital Commerce, Analytics & Technology, Buffalo Games & Subsidiaries. "The stronger our product data foundation, the more consistently our brands can appear in ecommerce and AI shopping environments, which we believe will translate into measurable commercial growth over time. We are happy to have Syndigo as a forward-thinking partner, and these new offerings from Syndigo will enable us to achieve stronger results in AI-driven sales channels.”

Expanding Reach and Driving Growth

These new offerings expand Syndigo’s leadership position in AI-ready product experiences, enabling customers to:

• Reach shoppers across new AI-powered channels.
• Increase accuracy and trust in how products appear in AI search and recommendations.
• Reduce manual content management with automated, structured workflows.
• Future-proof their digital presence as AI commerce standards evolve.

Learn more at syndigo.com/agenticcommerce.

About Syndigo

Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the leading commerce data pool, and automated recommendations that incorporate user-generated content. With Syndigo’s solutions, companies can reach more customers, dynamically optimize shopping experiences, and achieve more control of their commerce with trusted data, software, and connections. Syndigo serves over 18,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com.