HqO Introduces the First Purpose-Built CRM for CRE, a Unified Platform for Experiential Landlords

New release empowers world-class landlords to close the Experience Gap with a unified system of record and action to manage the tenant lifecycle, prove ROI, and drive asset value.

BOSTON--(BUSINESS WIRE)--HqO, the world’s leading real estate experience platform, today announced the launch of the CRM for CRE, a purpose-built system for experiential landlords to manage tenant relationships, unify operations, and close the experience gap across commercial real estate portfolios.

This latest release marks a pivotal evolution for the industry: a unified platform that transforms how landlords earn, retain, and grow tenant business beyond the lease.

“Tenant expectations have outpaced traditional operating models, and transactional ownership is no longer enough,” said Chase Garbarino, CEO and Co-founder of HqO. “Landlords who deliver outcomes, not just space, are the ones who will thrive. The CRM for CRE gives them the infrastructure to do exactly that. It is the system of record and action that enables experiential landlords to finally operate in a customer-centric way.”

A System Purpose-Built for CRE

HqO’s CRM for CRE unifies leasing, operations, experience, and intelligence in one cohesive platform. By consolidating tenant data, automating workflows, and surfacing actionable insights, the system empowers property and asset teams to drive performance and loyalty at scale.

With new enhancements to Tenant Lifecycle Management, Intelligence, and Operations, HqO’s Fall 2025 release transforms disconnected processes and technologies into a connected ecosystem, where every interaction strengthens relationships and every decision is backed by data.

Key capabilities include:

• Tenant Lifecycle: Centralized profiles, lifecycle-based navigation, and omnichannel workflows that power consistent, relationship-driven service.
• Intelligence: Real-time analytics across reach, awareness, utilization, engagement, and sentiment to help landlords understand and act on what tenants value most.
• Experience: Multi-channel communication, event management, and engagement measurement tools that deliver meaningful, hospitality-driven experiences. This enables landlords to raise the bar with exclusive offerings and events through HqOX, the experience membership.
• Operations: Integrated Access, Visitor, Resource Booking and Service Request tools that adapt to tenant needs and expectations
• Commerce: A flexible monetization engine that enables cross-site amenity purchases, credit systems, and new revenue streams.
• Platform Infrastructure: The Digital Grid and Quantum Core provide the AI-ready foundation, with the Digital Grid creating a structured CRE data model and the Quantum Core serving as the AI-powered intelligence engine.

Why Now

Commercial real estate is undergoing a generational shift. As tenant expectations continue to rise, the gap between what tenants need and what buildings deliver is widening. Experiential landlords are closing that Experience Gap with platforms designed to earn tenant business through service, not just square footage.

HqO’s CRM for CRE brings the REX Methodology to life by aligning daily operations with measurable tenant outcomes. Through data, automation, and intelligence, the system helps landlords move from reactive service delivery to proactive relationship management, ensuring every asset is experience-led and financially optimized.

Built for the Next Era of CRE

“This release represents the next chapter in how landlords operate,” said Shelly Just, SVP of Client Strategy & Operations at HqO. “We’re giving property and asset teams a true CRM that unites data, workflows, and intelligence across the entire tenant lifecycle. When paired with an experience program like HqOX, asset owners can build the deep loyalty and financial returns their investors demand. It’s about running real estate portfolios like modern customer organizations, intentionally, insightfully, and at scale.”

The result is smarter investments, stronger tenant relationships, and more resilient assets built for an AI-powered future.

Get Started

The CRM for CRE is redefining how modern landlords operate — bringing intelligence, automation, and relationship management together in one platform built for experience-led portfolios.

See how HqO is closing the experience gap and powering the next generation of CRE.

Explore the Fall 2025 Release at hqo.com/hqo-crm-for-cre/

About HqO

HqO is leading the transformation of the way people experience real estate. Through its Real Estate Experience (REX) Platform, a dynamic suite of applications and services, HqO powers over 400 million square feet across 1,500 properties in 32 countries. The world’s most innovative organizations rely on HqO to maximize tenant and employee acquisition, retention, and engagement by turning properties into platforms and experiences into performance.