60 Years of Culinary Tradition, Reborn Through Innovation: The New Journey of Chossijib

BUSAN, South Korea--(BUSINESS WIRE)--Gungjung Haemultang Chossijib (hereafter Chossijib), a renowned Korean seafood stew Haemultang restaurant located in Busan, South Korea, continues to revolutionize itself while preserving 60 years of culinary heritage.

In 1959, a small seafood soup restaurant opened in an alleyway in Busan. Inside its boiling pot was more than just broth — it was filled with decades of dedication and the craftsmanship of a true artisan. From that moment on, Chossijib has faithfully preserved the authentic flavor of Korean seafood soup for over six decades.

The philosophy of Chossijib is simple: “Fresh ingredients, honest cooking, and a comforting meal.” Even though many years have passed, these principles have never changed. Yet, Chossijib has not remained bound by tradition. In 2023, the company established the Chossijib Research Lab, combining decades of culinary expertise with modern innovation to develop and distribute ready-to-cook meal products. This allows customers to enjoy Chossijib’s signature seafood soup easily at home — bringing the taste of tradition to everyday life.

Chossijib’s recent steps are more than just business expansion; they represent a journey of innovation built upon heritage. The company registered a patent for its seafood broth manufacturing method in 2022, was selected as a Busan Star Small Business in 2024, and has been featured on several national TV programs, gaining recognition across the country.

These achievements embody Chossijib’s belief that “the true taste never changes, but the way we share it can evolve.”

Today, Chossijib is evolving beyond being a traditional restaurant to become a research-driven brand, aiming to globalize Korean seafood soup. Chossijib stated that the last 60-year journey has been a story of sincerity and trust. The restaurant will continue to reinterpret traditional flavors with a modern sensibility and share the true value of Korean cuisine with the world.

About Chossijib

Gungjung Haemultang Chossijib is a traditional restaurant specializing in seafood and offal soup, operating for two generations since 1959. It focuses on fresh ingredients, providing comfortable dining experiences, and preserving culinary heritage. In 2023, the brand established the Chossijib Research Center for menu development and ready-to-heat meal production, continuing its innovation by reinterpreting traditional flavors into convenient meal products.