Celebrate With Football Legend Adam Vinatieri and Actress and Director Haylie Duff at a FREE Family-Friendly Backyard Bash

Presented by Signature SELECT^®, Shaw’s, Star Market and Visa

BOSTON--(BUSINESS WIRE)--Get ready to kick off fall with signature flavors and fun at Rowes Wharf Plaza! Join legendary football placekicker Adam Vinatieri along with actress, director and mom Haylie Duff for the ultimate Backyard Bash with The Signature SELECT Life. This FREE pop-up event will be packed with food, games, music and more — all brought to you by Signature SELECT^®, exclusively available at Shaw’s and Star Market stores, and Visa, a world leader in digital payments. Plus, join in the celebration of 165 years of Shaw’s and 110 years of Star Market!

This vibrant, family-friendly event will feature:

• Meet-and-Greet with Adam Vinatieri (3–4 p.m.).
• Fall Baking and Mocktail Demos with Haylie Duff (4:15–5 p.m.).
• Free samples of Signature SELECT favorites, including pizza, hot dogs, meatballs, popcorn, chips, fruit, candy and ice cream sandwiches.
• “Put Your Signature On It” tote decorating station.
• Music, oversized backyard games and scavenger hunts.
• Giveaways while supplies last.

WHEN:

Friday, Oct. 10, 2025
2–6 p.m.

WHERE:

Rowes Wharf Plaza
Atlantic Avenue and High Street
Boston, MA 02110

WHY:

Signature SELECT®, available exclusively at Shaw’s and Star Market stores, is all about making life’s moments better together, and this bash is no exception! We’re here in our backyard and yours to help you elevate every occasion with quality, affordable, convenient foods and products that bring people together to laugh, share, eat, drink and play. With flavors for every moment, big and small, we’re bringing larger-than-life experiences for the ultimate celebration of food and fun.

MEDIA NOTES:

• Please consider letting your audience know about this event in advance.
• Please feel free to use the following statement in your media coverage:

“There’s nothing quite like coming together with family, fans and neighbors to celebrate the moments that matter most,” said Adam Vinatieri. “I’m proud to be part of the Backyard Bash with The Signature SELECT Life, only at Shaw’s and Star Market stores. It’s not just about great food and fun, but also an opportunity to connect with the community that’s supported me throughout my career. These are the kinds of moments that remind us what it means to be part of something bigger.”

“As a mom and foodie, I’m so excited to be part of the Backyard Bash with The Signature SELECT Life,” said Haylie Duff. “There’s nothing better than sharing good food, laughter and community - and I’m grateful to Signature SELECT, Shaw’s and Star Market for bringing us all together.”

MORE:

Event Website: Attendance and all experiences are free, and registration is not required.
Facebook Event Page
Encourage to follow @SignatureSELECT on Instagram for more exciting surprises. Tag @SignatureSELECT using #TheSignatureSelectLifeBOSTON when posting.

ABOUT SIGNATURE SELECT^®

Signature SELECT is the largest private label brand from Shaw’s and Star Market boasting over 8,000 products including packaged salads, ice cream, frozen pizza, coffee, paper goods, pasta, snacks, canned vegetables and fruit as well as ground beef, pork and chicken.

Download product and lifestyle marketing images here.