-

Akilesh Bapu Joins Hightouch to Lead Generative AI Product Development

Cofounder and former Deepscribe CEO brings deep AI expertise to accelerate Hightouch’s push into context-aware marketing agents.

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leading data and AI agent platform for marketers, today announced that Akilesh Bapu, co-founder and former CEO of Deepscribe, has joined the company as Head of AI Product Development.

Bapu, a Forbes 30 under 30 honoree, co-founded Deepscribe and grew it into one of the fastest-scaling healthcare AI startups, serving thousands of clinicians with ambient AI scribe technology. As CEO, he built the company’s core AI platform, led multiple funding rounds, and scaled the business through partnerships with major health systems. His work established him as one of the foremost executives in applied AI.

At Hightouch, Bapu will lead the company’s AI product strategy, focusing on the development of autonomous, context-aware marketing agents that leverage Hightouch’s Composable CDP foundation.

Marketing presents a uniquely powerful domain for agentic AI because of its closed-loop nature, which creates opportunities for workflows that are fully autonomous and continuously optimized against enterprise data. With integrations across leading data platforms including Snowflake, Databricks, and Google, Hightouch is positioned to bring enterprise-grade context to agentic reasoning at scale.

“Akilesh’s track record of building transformative AI products and his conviction around the future of agentic workflows make him an extraordinary addition to the team,” said Tejas Manohar, co-founder and CEO of Hightouch. “Together, we’re building the most advanced AI marketing agents in the industry.”

“As foundation models rapidly commoditize, the real breakthroughs will emerge at the application layer,” said Akilesh Bapu. “Hightouch’s combination of deep enterprise data access and agentic reasoning creates the conditions for AI marketing agents that not only assist, but truly operate autonomously to drive measurable outcomes.”

About Hightouch

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Contacts

Hightouch


Release Versions

Contacts

More News From Hightouch

Hightouch Launches Ad Studio to Create On-Brand Ads at Scale with AI Agents

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced the launch of Ad Studio, designed to help marketers create high-quality, on-brand ads at scale. As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI. Modern advertising platforms reward creative volume and variety, but many teams remain constrained by creativ...

Hightouch Launches Zero-Fee DSP Marketplace Solution to Unlock Offsite Media Margins

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. Media networks using the new solution can cut total marketplace fees roughly in half compared to traditional onboarders like LiveRamp. As media networks exhaust onsite inventory, offsite media has b...

Hightouch Expands ANZ Presence with Appointment of Aidan Lynch as Country Manager

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced the expansion of its Australian and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager. The move reflects increased investment in the region following sustained organic growth and rising demand from APJ organisations modernising their marketing and data infrastructure. Building on Regional Momentum With Lynch’s appointment, Hightouch is strengthening its local pre...
Back to Newsroom