BARK to Host BARK Live “Farmer’s Barket” – An Immersive Pop-Up Experience in NYC Designed Entirely for Dogs

Domino Park in Brooklyn will transform into a snout-level playground with toy-filled stalls, tasty treats, and the debut of BARK’s Chairdog, Hendrix

NEW YORK--(BUSINESS WIRE)--BARK (NYSE: BARK), a leading global omnichannel brand with a mission to make all dogs happy, announced today that it will host BARK Live, a free, immersive, dog-first “Farmer’s Barket” experience in New York City on September 27, 2025, from 1:00 pm - 5:00 pm ET. Packed with toys to paw through, treats to taste, and plenty of spots to sniff, this unique gathering celebrates BARK’s evolution as a company that is now “Co-Owned by Dogs” and marks the official debut of the company’s newly appointed Chairdog, Hendrix.

Not your run-of-the-mill farmer’s market, the “Farmer’s Barket” at BARK Live is designed entirely from a dogs-eye view. Taking over Domino Park in Brooklyn, BARK Live invites dogs to snack their way through dog-height displays and wag their tails through stalls filled with toys, treats, and surprises - all free to enjoy and take home. The fun doesn’t stop at the stands - dogs can leap into a ball pit and sniff out hidden prizes for an afternoon of zoomies and zany fun.

Attendees will also have the opportunity to try an exclusive taste of BARK in the Belly, the company’s new premium dog food that donates 100% of profits to dogs in need, and sip on dog chompagne at the BARK Air lounge. BARK’s newly appointed Chairdog, Hendrix, will be on site to meet all of BARK’s new co-owners, along with Nancy Mello, BARK’s official dog communicator who will help translate his vision for a more treat and squeak-filled future of BARK, where all dogs are happy and no dog goes hungry. At the event, Nancy will provide special dog readings to let dog parents in on what their pups are really thinking.

“At BARK, dogs don’t just inspire what we do, they run the show – after all, we’re Co-Owned by Dogs. Leading the way, our first Chairdog, Hendrix, helped shape this event for his fellow dogs and their loyal humans,” said Michael Parness, Chief Marketing Officer of BARK. “That spirit drives everything we do - our mission has always been to make all dogs happy by putting them first, and bring them closer to their people. BARK Live is a celebration of that bond in a space imagined by dogs, for dogs, where their joy reminds us of the true meaning of unconditional love.”

To learn more about and RSVP for BARK Live, visit eventbrite.com, and to sign up for BARK in the Belly, visit bark.co.

About BARK
BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, food, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates 100% of food profits to fight canine hunger; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.