Intentsify Cements Leadership Position with Two U.S. Patents

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based marketing solutions, today announced that it has secured two U.S. patents for its core technology. The new patents protect the company’s proprietary methods for generating dynamic intent scores and creating highly precise target account lists.

A leader in leveraging artificial intelligence for B2B buyer intelligence, Intentsify has been building its solutions on a foundation of AI since its inception. Securing these patents underscores the company's position as a leader in the intent data space and validates its early and ongoing commitment to AI innovation. The patents protect the company's proprietary methods, which are central to delivering unique insights that go beyond what is available from competitors.

“These patents aren’t just a legal victory; they represent the culmination of years of tireless innovation and a commitment to providing our customers with a truly differentiated insights,” says Charlie Allieri, President of Intentsify and named inventor on both patents. “Our technology’s ability to pinpoint in-market accounts and measure purchase intent of the buying group is game-changer for go-to-market strategy.”

The Patent covers the core technology behind Intentsify's unique approach to generating dynamic intent scores. Unlike traditional methods that rely on simple keyword matches or other traditional natural language processing techniques, Intentsify's patented process uses advanced artificial intelligence to analyze web content and research behaviors.

"It’s an exciting moment to be building AI-driven products for sales and marketing”, Intentsify’s Chief Technology Officer, Marco Lagi, says. “Most of the recent breakthroughs in AI have centered around language — and at their core, that’s what sales and marketing are about: communication. This patented technology reflects our belief that the real opportunity lies in going deeper than surface-level signals, and LLMs are the perfect tool to capture the nuance of buyer research behaviors."

The second patent covers Intentsify’s method for generating target account lists. This technology allows go-to-market teams to build highly precise lists of companies whose websites most closely align with an ideal customer profile, as defined by keywords, topics, or a list of websites.

"Securing these patents validates the groundbreaking work our team has been doing for years," said Intentsify's CEO and Co-Founder, Marc Laplante. "In a market flooded with claims, our technology stands out by offering a truly accurate, AI-driven understanding of buyer behavior. These patents solidify our leadership and prove our commitment to building the most effective go-to-market solutions for our customers."

Intentsify's unique AI foundation and patented methods have long been a differentiator. By combining the ability to identify the best-fit accounts with a precise understanding of their buying journey, Intentsify enables customers to move beyond surface-level signals. This dual approach allows for highly targeted and timely engagement, driving more efficient and effective go-to-market campaigns.

About Intentsify

Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel marketing programs for revenue acceleration. Learn more at intentsify.io.