SugarCRM Helps CHT Group Align Sales and Marketing Operations Globally to Succeed in the Competitive Manufacturing Landscape

DENVER--(BUSINESS WIRE)--CHT Group, a global leader in specialty chemicals for industrial applications, has selected SugarCRM to simplify and unify its global sales and customer account operations.

CHT faced challenges in managing growing regulatory requirements, rising energy and material costs, and price pressure from low-cost competitors. CHT set out to standardize its sales and marketing operations to capture and share technical sales knowledge for improved sales efficiency, and deployed SugarCRM’s suite of CRM products to meet these needs.

Today, the company is managing sales strategically at a global level, across all business divisions and subsidiaries – unifying sales operations across 27 different companies worldwide. The opportunity pipeline is now centrally visible. Sugar provides enhanced transparency into global customer structures, enabling improved collaboration and coordination across sales teams, regions and subsidiaries. A 360-degree customer view adds to this transparency, providing a comprehensive understanding of customer relationships for more targeted and effective sales strategies.

“Staying competitive today requires more than efficiency – it takes intelligence,” said Jörg Pfeilmeier, Head of Sales Excellence at CHT Group. “SugarCRM gives us one platform to connect our data and processes so our entire go-to-market team can act quickly and stay aligned. We’re able to respond faster to shifts in the market and what our customers need.”

“Manufacturers like CHT face intense pressure to deliver more value with greater agility – tighter margins, rising costs, and complex regulations are the norm,” said James Frampton, SugarCRM’s Chief Revenue Officer. “Sugar helps industrial organizations turn their customer and product data in their ERP systems into a competitive advantage, making it easier to forecast accurately, make customer faster decisions, and drive sales results.”

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in Denver, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.