SugarCRM Named to Constellation Research ShortLists for Sales Engagement Platforms and Sales Force Automation

DENVER--(BUSINESS WIRE)--SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named to the Constellation ShortLists™ for Sales Engagement Platforms and Sales Force Automation in Q3 2025.

The Constellation ShortList highlights top-performing vendors across critical technology categories, providing trusted guidance to organizations navigating rapidly evolving customer and business requirements. Each ShortList is based on Constellation’s rigorous evaluation process, including client inquiries, partner input, customer references, vendor selection projects, market share, and internal research.

Sugar Sell has been recognized in both Constellation ShortLists, showcasing the breadth and depth of its AI-powered business-to-business sales automation platform.

“Being named to the Constellation ShortLists underscores the impact Sugar delivers to sales teams,” said Sugar CEO David Roberts. “Sellers today don’t need more data, they need clear direction. Sugar’s AI-powered sales technology guides reps and customer-facing teams to the right next steps, offer or ‘save play’ – helping them manage complex deals, and prioritize the right accounts so they can close faster with less effort.”

“AI has permeated every solution we cover and these ShortLists take into account these advancements,” said R “Ray” Wang, CEO and founder at Constellation Research. “The ShortList provides buyers with a starting point in not only vendor selection, but also the beginning of their AI transformation journey.”

Designed to help sales teams work smarter, Sugar Sell manages leads, opportunities, accounts, and forecasting with accuracy and confidence and without the admin overload. It takes the guesswork out of selling by using AI to guide reps to the next best actions, helping them focus on the right customer, the right opportunity and the right product.

It also keeps the whole go-to-market team aligned, connecting sales, marketing and service so everyone has the same view of the customer. No more digging through spreadsheets or chasing updates – just one platform that turns messy data into clear and actionable insights so teams can stay productive, build better relationships and grow revenue with confidence.

Click here to learn more about Sugar’s AI-driven solutions for CRM.

About the Constellation ShortList

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.

Disclaimer: Constellation Research does not endorse any solution or service named in its research.

About SugarCRM

SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in Denver, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.