-

TOM FORD Unveils Black Orchid Reserve Campaign Starring Tilda Swinton

NEW YORK--(BUSINESS WIRE)--The quest for exceptional rarity. Introducing Tilda Swinton for the new TOM FORD Black Orchid Reserve campaign.

“It is a profound honour for me to play a part in the history of TOM FORD’s legendary Black Orchid. Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment.” — Tilda Swinton

A celebrated actor and artist, Swinton is a singular presence known for her fearless artistry and transformative performances. An Academy Award, BAFTA and Golden Lion for Lifetime Achievement winner, Swinton defies conventions with elegance, intellect and a visionary approach to cinema. Her work transcends definition, shaping the culture through work in film, art and performance.

TOM FORD creative director Haider Ackermann designed the campaign as a cinematic portrait of rarity in its most heightened form. Lensed by Inez and Vinoodh, the campaign images and video — launching on September 1 — show Swinton in fluid motion. A magnetic force of nature. It is a portrait of a woman who awakens the world around her through gaze and gesture, stillness and strength. She is as rare as the Black Orchid – a flower born of the quest for perfection.

Black Orchid, TOM FORD’s first fragrance, was a revelation when it debuted in 2006. Now, TOM FORD debuts Black Orchid Reserve. The fragrance introduces the Ghost Orchid — a phantom-like flower that is revered as one of the most elusive in the world — with its scent captured by headspace technology the moment the Ghost Orchid blooms. This precious note is a decadent white floral, providing a brilliant contrast to Black Orchid’s rich, dark accords and spice, ushering in a new chapter in the world of TOM FORD’s Black Orchid.

ABOUT TOM FORD

TOM FORD IS A GLOBAL LUXURY HOUSE OFFERING EXCEPTIONAL WOMEN’S AND MEN’S FASHION, ACCESSORIES, EYEWEAR AND BEAUTY.

FOUNDED IN 2005 BY TOM FORD, THE HOUSE IS KNOWN FOR SHARP TAILORING AND SEDUCTIVE ELEGANCE. IT HAS A PRESENCE IN MORE THAN 100 COUNTRIES AND TERRITORIES. THE ESTÉE LAUDER COMPANIES BECAME THE SOLE OWNER OF THE TOM FORD BRAND IN 2023, ESTABLISHING LONG-TERM LICENSES WITH THE ERMENEGILDO ZEGNA GROUP FOR FASHION AND ACCESSORIES, AND MARCOLIN FOR EYEWEAR. HAIDER ACKERMANN WAS APPOINTED CREATIVE DIRECTOR IN 2024.

ABOUT THE ESTÉE LAUDER COMPANIES

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

ELC-B

Contacts

Media Relations:
Meridith Webster
mwebster@estee.com

The Estée Lauder Companies Inc. Logo
The Estée Lauder Companies Inc. Logo

The Estée Lauder Companies Inc.

NYSE:EL


Contacts

Media Relations:
Meridith Webster
mwebster@estee.com

More News From The Estée Lauder Companies Inc.

Estée Lauder Announces Actress Daisy Edgar-Jones as Newest Global Brand Ambassador

NEW YORK--(BUSINESS WIRE)--Estée Lauder today announced that it has signed acclaimed British actress, Daisy Edgar-Jones, as its newest Global Brand Ambassador. Daisy will represent Estée Lauder skin care, makeup, and fragrance, with her first campaign debuting on February 2nd across print, digital and in-store. She joins Estée Lauder’s current roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi. “As an...

The Estée Lauder Companies and Jo Malone London Introduce AI-Powered Scent Advisor Experience

NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of the Jo Malone London Scent Advisor, an innovative, AI-powered digital experience designed to help customers discover their perfect fragrance through an intuitive, conversational journey, bridging the gap between curiosity and confidence in online fragrance discovery. Online fragrance shopping often lacks the sensory cues of in-store experiences, making it difficult for consum...

The Estée Lauder Companies to Participate in Fireside Chat at Morgan Stanley’s Global Consumer & Retail Conference

NEW YORK--(BUSINESS WIRE)--Stéphane de La Faverie, President and Chief Executive Officer and Aude Gandon, Chief Digital & Marketing Officer, of The Estée Lauder Companies Inc. (NYSE: EL) will participate in a fireside chat at Morgan Stanley’s Global Consumer & Retail Conference in New York on Tuesday, December 2, 2025, at 08:00 a.m. EST. Interested parties can access the live webcast of the fireside chat on Tuesday, December 2nd from 08:00 a.m. – 08:40 a.m. EST at http://www.elcompanies...
Back to Newsroom