Sedano’s Supermarkets to Unify Pricing & Promotions Strategy With RELEX

Largest U.S.-based Hispanic retailer to optimize pricing precision, streamline promotional planning, and improve customer satisfaction

ATLANTA--(BUSINESS WIRE)--Sedano’s Supermarkets, the largest Hispanic retailer in the U.S., has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to unify pricing and promotions across their supermarkets in Florida. RELEX will help Sedano’s transition from manual pricing processes to AI-powered analytics, enabling smarter pricing and more targeted promotions tailored to their diverse customer base.

Sedano’s Supermarkets is headquartered in Miami-Dade County, Florida. With approximately 3,000 associates, Sedano’s operates 32 stores across Miami-Dade, Broward, and Orange counties, serving diverse communities with a focus on delivering quality products and exceptional service.

The RELEX unified pricing and promotions solution leverages AI-driven analysis of purchasing patterns and market trends to support smarter, demand-aware pricing. By optimizing pricing strategies and promotional campaigns, Sedano’s will set competitive prices, forecast promotional impacts, and streamline workflows, ensuring alignment with business goals and maximizing sales and profitability. The system also allows for banner-specific customization to account for regional differences and is managed through intuitive dashboards that deliver real-time insights for fast, informed decision-making.

By moving from spreadsheets to a unified planning platform, Sedano’s will gain the ability to make faster, data-driven decisions that improve margin performance while staying competitive in price-sensitive categories. The solution will also improve promotional effectiveness through more accurate forecasting of sales and profit lift, and a stronger customer experience.

“At Sedano's, we are committed to delivering value and quality to our customers while staying true to our heritage and community focus,” said Javier Herran, Chief Marketing Officer, Sedano's Supermarkets. “RELEX will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honoring our commitment to providing authentic products at fair prices.”

“We are thrilled to welcome Sedano's Supermarkets to the RELEX family,” said Frank Lord, Chief Revenue Officer, RELEX Solutions. “The unified pricing and promotions solution will provide Sedano's with the advanced tools needed to optimize their strategies, drive measurable value, and improve customer satisfaction across their operations. We are committed to helping Sedano’s sharpen their competitiveness through pragmatic, data-driven retail planning solutions.”

About RELEX

RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology. We help retailers, manufacturers, and consumer goods companies optimize demand forecasting, replenishment, merchandising, pricing and promotions, supply chain operations, and production planning across the end-to-end value chain. Companies like ADUSA, AutoZone, Coles, Circle K, Dollar Tree and Family Dollar, M&S Food, PetSmart, Rituals, The Home Depot, and Systemair trust RELEX to increase product availability, boost sales, deliver actionable insights, improve sustainability, and drive profitable growth.

Learn more at: https://www.relexsolutions.com/customers/