William Mills Agency Releases Latest Bankers as Buyers Research Highlight & Expert Panel Report

Expert commentary explores bank and credit union appetite for small business banking

ATLANTA--(BUSINESS WIRE)--William Mills Agency, the nation’s leading fintech public relations and marketing firm, has published a new issue of its Bankers as Buyers™ Research Highlight & Expert Panel focused on bank and credit union’s expansion plans regarding small businesses.

This research highlight draws from the Jack Henry's 2025 Strategy Benchmark, which features responses from 149 bank and credit union CEOs and CFOs across the U.S. The panel address the question, “Over the next two years, will you expand services for small businesses?”

The agency invited five thought leaders to weigh in on the implications of the survey’s findings. Erica Pilon, Head of Strategy at Jack Henry, Will Tumulty, CEO at Rapid Finance, Jimmy Sawyers, Chairman at Sawyers & Jacobs, Jessica Pinkston, Senior Director at Cornerstone Advisors, and Lukas Haffer, Co-founder and CEO at Casca, provide insight into how financial institutions can better serve small business clients.

Scott Mills, president of William Mills Agency, said, “In March, we launched our first Research Highlight and Expert Panel with the goal of taking a deep dive into the industry’s most pressing issues. Small business clients are an attractive segment for financial institutions, however, their needs are complex and nuanced. Our panel provided timely, relevant comments on the biggest challenges and most promising technologies for institutions exploring commercial banking.”

The series condenses relevant research into a concise, insightful summary augmented by expert commentary from recognized leaders in the industry. Download the free Bankers as Buyers Research Highlight & Expert Panel here and share your comments.

About William Mills Agency

William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies. For more information, please visit https://www.williammills.com/.