US Annuity Market Insights and Forecast 2025-2029: Fixed Annuities Dominate as Retirement Planning Gains Momentum - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "The US Annuity Market (by Type, Distribution Channel, Contract Type, Investment Category, Asset Under Management, & Annuity Premium): Insights and Forecast (2025-2029)" has been added to ResearchAndMarkets.com's offering.

The US annuity market is experiencing significant growth, driven by factors such as rising market volatility and inflation concerns. With an expected market value of US$388.42 billion by 2029, growing at a CAGR of 5.98%, annuities offer investors a predictable income stream, making them particularly attractive for retirement planning.

There are two primary types of annuities: Fixed Annuity and Variable Annuity. The fixed annuity segment has the largest market share due to its promise of protection and consistent growth, appealing to conservative investors. Fixed annuities are further divided into Index Annuities and Traditional Fixed Annuities. Index Annuities are forecasted to grow rapidly, driven by rationalized product features and expanded distribution through banks.

Distribution channels for fixed annuities include Independent Agents, Banks, and Broker-Dealers, among others, with Independent Agents leading the index annuity market. Variable annuities, which include options like GMWB and Buffer Annuity Contracts, are also organized by distribution channels. Buffer Annuities, offering market advantages with partial downside protection, are expected to rise significantly.

The asset under management (AUM) for variable annuities is categorized by investment categories: Equity/Balanced, Fixed Income, and Money Market. As insurers tighten asset allocation strategies, many are shifting towards fixed income to stabilize yields amid economic fluctuations.

Growth Drivers: The annuity market's expansion is supported by an aging population, leveraging stock market growth, and annuities' protected nature, regulated to boost investor confidence.

Challenges: Complexity and liquidity restrictions within annuities hinder market growth, as do low interest rates and market volatility.

Trends: The market is seeing increased demand for Registered Indexed Linked Annuities (RILAs) and the growing influence of technology. Technological advancements, such as AI and blockchain, are enhancing product transparency and accessibility, allowing for easier comparison and better consumer education.

Key Players: The market is dominated by major organizations such as American International Group, Inc., Lincoln National Corporation, Athene Holding Ltd., MassMutual, Jackson Financial Inc., KKR & Co. Inc., and others. These companies are significantly shaping market dynamics.

Overall, the US annuity market presents promising growth opportunities, characterized by active participation from both consumers and insurers adapting to an evolving economic landscape.

Key Attributes:

Report Attribute	Details
No. of Pages	147
Forecast Period	2025 - 2029
Estimated Market Value (USD) in 2025	$307.89 Billion
Forecasted Market Value (USD) by 2029	$388.42 Billion
Compound Annual Growth Rate	5.9%
Regions Covered	United States

Key Topics Covered:

1. Executive Summary

2. Introduction

2.1 Annuity: An Overview

2.2 Annuity Segmentation: An Overview

3. The US Market Analysis

3.1 The US Annuity Market: An Analysis

3.2 The US Fixed Annuity Market: An Analysis

3.3 The US Variable Annuity Market: An Analysis

3.4 The US Variable Annuity Asset Under Management: An Analysis

3.5 The US Annuity Premium: An Analysis

4. Impact of COVID-19

4.1 Impact of COVID-19 on Annuity Market

4.2 Decline in Interest Rates

4.3 Post COVID-19 Impact on Annuity Market

5. Market Dynamics

5.1 Growth Drivers

5.1.1 Growing Older Population

5.1.2 Capitalizing on Stock Market Growth

5.1.3 Rising Inflation

5.1.4 Annuities are Protected and Regulated

5.1.5 Portfolio Diversification

5.1.6 Advantages of Annuities over Stock

5.2 Challenges

5.2.1 Annuities' Complexity and Liquidity Restrictions

5.2.2 Low Interest Rates and Market Volatility

5.2.3 High Fees and Expenses

5.3 Market Trends

5.3.1 Growing Demand for Registered Indexed Linked Annuities (RILAs)

5.3.2 Increasing Role of Technology

6. Competitive Landscape

6.1 The US Variable Annuity Players by Market Share

6.2 The US Variable Annuity Players by GMWB/Lifetime Income Offerings

6.3 The US Fixed Annuity Players by Market Share

6.4 The US Index Annuity Players by Market Share

6.5 The US Variable Annuity Players' Annualized Premium by Market Share

7. Company Profiles

• Lincoln National Corporation
• MassMutual
• American International Group, Inc.
• KKR & Co. Inc. (Global Atlantic Financial Group Ltd.)
• Jackson Financial Inc. (Jackson National Life Insurance Company)
• Brookfield Wealth Solutions Ltd. (American Equity Investment Life Holding Company)
• Athene Holding Ltd.
• American National Group, Inc.
• Pacific LifeCorp
• Midland National Life Insurance Company
• Nationwide Mutual Insurance Company
• TIAA

For more information about this report visit https://www.researchandmarkets.com/r/hgys2m

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