Supergut Announces New Funding and Expands Leadership

Market leader in gut health and GLP-1 nutrition poised to accelerate retail and online expansion, product development, and team building.

LOS ANGELES--(BUSINESS WIRE)--Supergut, the leading gut health and GLP-1 nutrition brand, today announced the closing of a significant minority growth investment. To support this next chapter, Tracey Warner Halama, former CEO of Vital Proteins and industry veteran, will join Supergut as CEO.

The funding round was led by Full Frame Growth Partners, an Austin-based growth equity firm that brings together a compelling mix of entrepreneurs, investors, and influencers who specialize in directly investing in and supporting high-potential consumer brands. Other participants in the investment include Supergut founding investor Dave Friedberg via The Production Board along with Cultivian Sandbox, Strand Equity, Access Capital, Alpha Edison, LivWell Ventures and Rocana Ventures. Full Frame Founder & Managing Partner Bader Alam will join the board of directors.

For this next phase of growth, Supergut will focus on product innovation, expanding into new retail placements, and hiring top-tier talent to build out their team. Marc Washington, Supergut’s founder, will assume the role of Executive Chairman to continue driving the brand’s strategic expansion and reinforce its foundation in science-based innovation. Seasoned CPG executive and Full Frame Operating Partner Tracey Warner Halama will serve as CEO and join the board. Warner Halama will bring her impressive background as former President and CEO of Vital Proteins—which she scaled from inception to full acquisition and integration into Nestlé Health Science.

“Supergut has always been about more than just products—I founded the company in my sister’s memory to empower people to take control of their health through the science of the gut microbiome,” said Washington. “I’m excited to partner with Tracey in bringing her proven leadership and experience building iconic wellness brands to amplify our bold mission at Supergut. In addition, Bader has helped shepherd several successful consumer investments over the last decade and I’m thrilled to have him join as our lead investor in this round.”

According to Warner Halama, “Supergut has all the makings to create a legacy brand; a science foundation that legitimizes the prebiotic, fiber-rich supplement; growing brand awareness with national distribution at leading retailers; and mission-driven purpose. Adding the strong tailwinds of both GLP-1 and fiber as categories, Supergut is well poised for exceptional growth in the coming years, and I’m honored to lead the next chapter.”

“Gut health and GLP-1 nutrition are two consumer megatrends that continue to pick up steam,” said Bader Alam, of Full Frame Growth Partners. “Supergut is at the forefront of these movements with a leading brand and accessible products powered by prebiotic fiber that can easily fit into one’s daily routine.”

Over the last year, Supergut achieved 172% growth while launching in retail and expanding to more than 5,000 brick-and-mortar stores—from Erewhon to top retailers, including Target, Sprouts, GNC, and Vitamin Shoppe. Supergut attributes its strong momentum to its GLP-1 booster product, an unflavored powder including 6g per serving of a patented prebiotic fiber blend that can be mixed with any food or beverage. This product, along with the broader product line—including prebiotic bars and shakes—have garnered significant interest from both consumers and retailers alike. Supergut remains the only gut health nutrition brand whose products have been shown in a rigorous gold-standard, peer-reviewed and published clinical study to control cravings, support gut health, reduce blood sugar levels and sustain energy levels.

About Supergut

Supergut is the leading evidence-based nutrition brand specializing in optimizing health through the gut microbiome with delicious and effective functional superfoods and supplements that deliver science-backed results. Founded by Marc Washington in 2022 with a mission to fix our broken food system and empower people to reclaim their health from the inside out, Supergut’s innovative products are designed to boost gut health, appetite control, and overall wellness. Supergut was recognized as one of FastCompany’s 2024 Brands That Matter. For more information, visit supergut.com or follow the brand on Instagram at @supergut.

About Full Frame Growth Partners

Founded by consumer products veteran Bader Alam, Full Frame Growth Partners is a growth equity firm backing high potential brands and entrepreneurs in the consumer space by offering investment capital, strategic advice and impact-driven resources. For more information visit www.fullframegp.com, and connect on Full Frame Growth Partners.