HSA Bank Unveils New Brand Identity

Visual Refresh Spotlights Focus on Consumer Engagement and Simplicity

MILWAUKEE--(BUSINESS WIRE)--HSA Bank, a division of Webster Bank, N.A., today announced the launch of its new visual brand identity and logo, marking a significant step forward in its journey to empower consumers to find the path in owning their health and wealth.

The modernized logo and brand identity visually represents HSA Bank’s commitment to drive value and tangible outcomes for its members -- making complex information easy to understand and delivering personalized, meaningful customer experiences.

“Our new visual identity reflects our dedication to consumer engagement and driving confident financial healthcare decisions,” said Stephanie Meyer, Chief Marketing Officer at HSA Bank. “To achieve this, our enhanced customer experiences make it easier for members to understand and make the most of their benefits and healthcare finances.”

"With new product offerings, like emergency savings accounts, and the integration of emerging technologies, HSA Bank’s new brand signals greater opportunities for members to maximize their healthcare spending, saving and investments," said Chad Wilkins, President of HSA Bank. "We’re excited about these recent advancements and we look forward to helping our customers accelerate and protect their retirement readiness."

The new brand and logo are now live across online channels and marketing materials with further updates including partner collateral rolling out throughout the year.

About HSA Bank:

At HSA Bank, we’re working toward a world where everyone is confidently engaged with their health and wealth. By delivering personalized insights, experiences and solutions, we make it simple for our over 3 million members nationwide to drive value and tangible outcomes. As a leader in health accounts for over two decades, we have the depth and breadth of expertise that matters most. We are devoted to delivering an outstanding user experience and our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for individuals, employers and partners. As of December 31, 2024, HSA Bank had $14.3 billion in total footings comprising $9 billion in deposit balances and $5.3 billion in assets under administration through linked investment accounts and is a division of Webster Bank, N.A., Member FDIC. Plan Administrative Services and Benefit Services are administered by Webster Servicing LLC. To learn more, visit hsabank.com.