Wedbush Securities Welcomes Alex Froloff as Financial Consultant in Pasadena, CA

LOS ANGELES--(BUSINESS WIRE)--Wedbush Securities, a prominent diversified independent financial services provider, is pleased to announce that Alex Froloff has joined the firm as a Financial Consultant in Wealth Management.

Joining from Merrill Lynch, Froloff brings more than 25 years of experience designing, implementing, and consulting on retirement plans for executives and business owners. Throughout his career, Froloff has worked to establish customized wealth management and investment strategies for his clientele with a focus on their unique goals and current financial circumstances. His expertise lies in retirement planning, and he is passionate about helping business owners and their families pave the way for retirement and beyond.

“There is a wealth of resources and products at Wedbush that will enable me to fully support the needs of business owners so they can ease their financial burdens and focus on growing their pensions and retirement plans. Wedbush’s entrepreneurial spirit is a match for my personality and the potential for growth here is very clear,” Froloff said.

"We are thrilled that Alex has joined our growing Wealth Management team in Pasadena. His extensive experience and expertise will play a key role as we continue to expand our Los Angeles area presence and enhance our client offerings,” adds EVP, Head of Wealth Management, Chris Mone.

Froloff is a long-time resident of Southern California and holds a bachelor’s degree from the University of California, Santa Barbara.

About Wedbush Securities

Wedbush Securities, the largest subsidiary of Wedbush Financial Services, has been a prominent name in the financial industry since its establishment in 1955. Renowned for offering a comprehensive array of services, including securities brokerage, wealth management, and investment banking, Wedbush caters to both private and institutional clients. With its headquarters in Los Angeles, California, the firm operates 100 registered offices and employs nearly 900 professionals. Wedbush is dedicated to client service, financial safety, innovation, and leveraging advanced technology.

Securities and Investment Advisory services are offered through Wedbush Securities Inc. Member NYSE/ FINRA / SIPC

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