Bogg Expands Retail Footprint In Target Stores Nationwide With Limited Edition Bullseye Tote

The Viral Totes Will Be Available In Target Stores Nationwide

SECAUCUS, N.J.--(BUSINESS WIRE)--Bogg^®, leading bags and accessories brand providing functional, durable, and stylish options, announced today its expansion into Target stores nationwide. To celebrate this retail expansion, in early December, Target and Bogg are launching a limited-edition and exclusive Bullseye tote, as well as two additional colorways: Beach Hydrangea (exclusive) and For Shore WHITE.

"Bogg has become a viral sensation over the years and landing a partnership with an iconic company like Target is a testament to our growth," said Kim Vaccarella, CEO and Founder of Bogg. "The partnership perfectly aligns with Bogg’s mission of delivering fashionable, functional bags for every lifestyle. Launching a Bullseye bag is truly a dream come true and I can’t wait to see shoppers using it on their weekly Target hauls!”

Target shoppers will be able to purchase Bogg’s iconic styles beginning in early December, including the Original ($90-$100) and The Bitty ($60), each found in the Outdoor Recreation Section. Projecting to hit over $200M in lifetime sales, Bogg continues to stand at the helm of the accessories industry by utilizing its unique retail strategy.

Founded in 2008 by Kim Vaccarella, Bogg has rapidly grown into a fashion and accessories industry leader with its iconic, washable totes that fit seamlessly into everyday life. Bogg quickly found its niche in the market, becoming a favorite for individuals wanting to travel, go to the beach, and everything in between. With over four million products sold across 15,000 stores, Amazon, and direct-to-consumer, Bogg is on track to exceed $100M in sales this year alone.

To learn more, please visit Bogg’s website and Instagram.

About Bogg^®

Bogg^® is a collection of unique colorful and customizable bags and accessories that make caring for others easy. The brand was founded in 2008 with the mission to provide those who carry it all with a functional, fashionable and colorful bag that suits their needs and preferences — helping them keep it all together and spreading joy. The patented design ensures the totes won’t tip or leak - making it the perfect for your next adventure. The company has been featured across top-tier media publications such as Wall Street Journal, Inc., The Cut, Travel + Leisure, Glamour, and more. Bogg products can be purchased on boggbag.com, and nationwide at a variety of retailers including Dick’s Sporting Goods, Academy, Bloomingdale’s, Dillard’s, Amazon, and more. To learn more, visit the website at boggbag.com or follow on Instagram @boggbags.