De’Longhi Introduces First Fully Automatic Coffee Machine To Target Shelves

The global small home appliance brand expands its footprint to 1,100+ Target stores with a premium at-home coffee and espresso maker designed for the mass market

UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--In a category first, De’Longhi America will enter Target stores nationwide this month with the brand’s popular Magnifica Start one-touch fully automatic espresso machine and coffee maker.

De’Longhi’s Magnifica Start espresso and coffee machine is a premium model designed to bring the customized coffeehouse experience to consumers’ kitchens in an accessible, easy-to-use home countertop coffee machine. This will be the first fully automatic espresso machine sold in-store in Target nationwide and on target.com. Headquartered in Treviso, Italy, De’Longhi is an industry leader in the coffee maker and small kitchen appliance space with an extensive portfolio that ranges from manual espresso makers under $100 to fully automatic luxury models.

“De’Longhi is on a mission to bring high-quality coffee house beverages into American homes,” says Eliza Woolston Sheffield, President of De’Longhi North America. “The Magnifica Start espresso and coffee machine is a revolutionary model because we’ve taken the same quality engineering and one-touch technology found in our top-tier luxury models and made it more accessible for American households.”

De’Longhi’s Magnifica Start espresso machine delivers a pod-free “bean to cup” experience for a full menu of coffee beverages, including iced and hot lattes and coffee, single-shot espresso, Americanos and more. The machine freshly grinds whole coffee beans for each cup and then uses intuitive technology to eliminate all guesswork and mess by automatically measuring, tamping, brewing and finishing each drink. The easy-to-use milk frother adds a hands-on element to the experience, allowing users to control the level of froth from milk or milk alternatives.

The new Magnifica Start will be available in over 1,100 Target stores across the country as well as target.com for the suggested retail price of $499.95. This innovative model is also available at Amazon, Best Buy and other retail partners.

About De’Longhi

De’Longhi is based in Treviso, Italy and is a global leader in high-quality, Italian-designed coffee and espresso machines, countertop kitchen appliances and home comfort products, including space heaters and portable air coolers. After more than a century of innovation, De´Longhi products are currently available in 123 countries and the brand remains committed to creating innovations that bring convenience and style into every customer’s home and “make the everyday better.” For more information visit www.delonghi.com/en-us.