Lighthouse Life Expands Marketing Team With Hiring of Caio Schmidt as Vice President of Marketing

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--LHL Strategies, Inc. (“Lighthouse Life” or the “Company”), a life settlement market-maker originating life insurance policies for resale to institutional asset investors, continues to bolster its life settlement marketing team with the hiring of Caio Schmidt as the Company’s Vice President of Marketing.

Caio most recently served as the Director of Performance Marketing for Shutterfly, leading Direct-to-Consumer marketing in the US and abroad. Prior to that, he held leadership roles at two senior-focused organizations, Home Care Assistance and A Place For Mom. He holds an MBA in International Management from Thunderbird School of Global Management in Arizona, and has graduated with distinction from the Harvard Business Analytics Program.

Mr. Schmidt’s hiring follows Lighthouse Life’s recent acquisitions of key marketing and life settlement assets of Settlement Benefits Association and Harbor Life Settlements. Caio will oversee the marketing strategies for these new assets along with the Lighthouse Life brand.

“Caio is a seasoned marketing executive with experience in marketing to our key demographic customers – seniors,” said Michael Freedman, CEO of Lighthouse Life. “Caio will develop and expand our multi-brand and multi-media strategies for life settlements.”

Adam Lippman, Executive Vice President of Marketing and Sales Operations added: “Bringing on someone of Caio’s caliber positions the growing Lighthouse Life enterprise for greater success.”

About Lighthouse Life

LHL Strategies, Inc. is the parent company of Lighthouse Life Capital LLC, and its subsidiaries, Lighthouse Life Solutions, LLC, Lighthouse Life Direct, LLC, Harbor Life Settlements, LLC, and Settlement Benefit Holdings, LLC (“Lighthouse Life” or the “Company). The Company sources and purchases life insurance policies for resale to longevity-risk asset funds and managers. The Company is driving its growing direct-to-consumer and B2B policy origination strategies. Lighthouse Life delivers value to seniors and investors through fast, efficient, and transparent life settlement transactions.