TSG Consumer Partners Expands Portfolio Operations and Value Creation Group, TSG Vantage, with Hire of Brian Crandall, Managing Director

Brian brings over 20 years of business development and operations experience, including generative AI

SAN FRANCISCO--(BUSINESS WIRE)--TSG Consumer Partners (“TSG”), a leading private equity firm, today announced the expansion of its portfolio operations group, TSG Vantage (“Vantage”), with the appointment of Brian Crandall as a Managing Director, effective October 15, 2024. This hire continues Vantage’s strategic growth and furthers its value-add capabilities.

Vantage supports TSG partner companies with strategic and operational services, with a particular focus on commercial, operations, talent and digital value creation strategies. Vantage’s focus areas are enhanced by a dedicated Consumer Insights team, fueling data-driven decision-making to ensure that TSG’s partner companies are addressing the end consumer’s wants and needs. Led by Dori Konig, the Vantage team is made up of professionals from a variety of blue-chip companies, including Walmart, Sephora and Uber, who help to drive sustainable growth and margin enhancement across TSG’s portfolio.

Brian brings over 20 years of strategy, business development and operations experience. He most recently served as Chief Client Officer for Accenture's Global Private Equity Group where he founded and built the firm's centralized private equity practice and launched the first Generative AI and managed service programs for private equity clients. In his new role, Brian will oversee commercial and digital value creation for TSG Vantage.

“Brian’s ability to drive innovation and harness new and emerging technologies will strengthen our team and offerings amid a rapidly evolving digital landscape,” said Dori Konig, Head of Vantage. “In addition to his digital experience, Brian brings a deep understanding of commercial and operations, with a proven track record of data-driven success and innovative solutions.”

“The world of operations and digitization in private equity is advancing quickly, and Vantage is at the forefront,” said Brian. “I am inspired by the team’s ability to drive value in this space and look forward to propelling consumer-driven solutions and results for TSG partner companies.”

Prior to joining Accenture in 2022, Brian’s career focused on post-acquisition value creation, late-stage diligence and transition, as well as AI business operations in roles at both Platinum Equity and McKinsey & Company. Brian holds an MBA from The Wharton School at the University of Pennsylvania and a bachelor’s degree in business from Cornell University.

About TSG Vantage

Founded in 2016, TSG Vantage, an affiliate of TSG Consumer Partners, is a team of dedicated specialists committed to driving growth and profitability within the TSG portfolio. Vantage’s expertise spans consumer insights, branding and marketing, digital transformation, data analytics, human capital, and operational support. For more information, visit tsgconsumer.com.

About TSG Consumer Partners

TSG Consumer Partners, LP is a leading private equity firm with approximately $15 billion in assets under management that partners with founders and management teams to build and accelerate growth for best-in-class consumer-facing businesses. Since its founding in 1986, TSG has been an active investor in the consumer industry. Representative past and present partner companies include Duckhorn, Dutch Bros, Huda Beauty, IT Cosmetics, Planet Fitness, Pureology, Revolut, Revolve, Smashbox Cosmetics, and Vitaminwater, among others. For more information, visit tsgconsumer.com.