Torani Unveils Fall’s Must-Have Flavor: Salted Honey Butter Syrup

Honey now surpasses maple as one of fall’s favorite flavors—this sweet and salty syrup is the season’s new must-try

SAN LEANDRO, Calif.--(BUSINESS WIRE)--Torani, a leader in the flavor industry for 99 years, today announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Salted Honey Butter Syrup.

Torani’s market research experts know consumers love honey for its versatility as a key ingredient in both sweet and savory foods and beverages. According to Torani’s market research, honey ranked in the top five of consumers' favorite fall drink flavors, outpacing maple and entering into the realm of pumpkin spice, indicating an opportunity for honey-inspired beverage innovation. Say goodbye to maple, because this sweet and salty syrup is taking over as the season’s new favorite. Suggested applications for Torani Salted Honey Butter Syrup include cold brew toppers, hot cocoas, iced coffees, lattes, mochas, and milkshakes.

“Salted Honey Butter is one of the most complex flavors we’ve ever created at Torani. With notes of sweet butter, clover honey, and a slight hint of chamomile, it gives drinks a distinct craveability,” said Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani. “During the testing phase, our team had fun flavoring cold brew or mixing it with iced coffee, before topping it off with Salted Honey Butter whipped cream or cold foam. You might even see someone in the office drizzling Salted Honey Butter Syrup on top of their favorite cereal for a little extra sweetness.”

Countless food and drink applications with honey have received substantial national attention across menus and store shelves in recent years, ranging from ready-to-eat honey butter to hot honey. As a brand that makes delicious beverage flavors, Torani tapped into consumer familiarity, Gen Z appeal, and the ongoing “Sweet and…” trend to create Salted Honey Butter Syrup, a layered, bold and complex flavor perfect for a wide range of recipes. Salted honey and honey butter flavor variations continue to gain momentum in the food space among distinguished brands including Cretors, Land O’Lakes, Lay’s, Oberweis, Popcornopolis, Tillamook, and Whataburger.

Honey butter has roots in the southern United States, but has more recently garnered wider appeal in South Korea within the sweet, snack, and breakfast categories after the release of Haitai Calbee’s Honey Butter Chip in 2014 and Healthy But Awesome Flavors’ (HBAF) Honey Butter Almond in 2015. Korean flavors are currently “on fire,” according to market research firm Datassential – especially among younger generations, as 43% of Gen Z and 40% of millennials said they like or love the region’s flavors.

Torani Salted Honey Butter Syrup retails for $10.59 and is available to order now on Torani.com.

About Torani

Torani is deeply committed to being an amazing flavor company whose purpose is “flavor for all, opportunity for all.” Established in San Francisco’s North Beach neighborhood in 1925, Torani put Italian sodas on the U.S. map in the 1920s and created the world's first flavored latte in the 1980s. From the beginning, the company has used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafes, restaurants, and home kitchens around the world, Torani strives to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business. In practice and life beyond the bottle, Torani is a certified B-Corp that believes businesses should create more opportunity, and is dedicated to helping all the people, partners, and communities it touches thrive. Learn more at torani.com.