Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

The iconic brand unveils one-day offer to ensure everyone can enjoy their favorite sweet treat to combat the summer heat

CANTON, Mass.--(BUSINESS WIRE)--As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied. That is why on Wednesday, Aug. 14, 2024, the brand is rolling out "Melt Insurance," a one-day promotion designed to turn the heat into a sweet treat.

Understanding that melt happens, Baskin-Robbins is inviting guests to enjoy a free single scoop of ice cream if theirs melts on that day – no matter where it’s from. Here’s how it works: simply download and create an account in the BR App, add a single scoop to your cart for pickup at your local shop, and apply the promo code MELT at checkout. Whether your ice cream has succumbed to the summer heat or not, Baskin-Robbins is here to prevent a complete meltdown with this refreshing offer.

"With Melt Insurance, we're beating one of the hottest summers on record in the coolest way possible," said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. "We want our customers to indulge in their favorite flavors without worry, knowing that even if their ice cream melts away, a delightful scoop is just a few taps away in the BR App."

The process is simple and hassle-free: after applying the promo code, customers can pick up their free single scoop in as little as 15 minutes from their nearest participating Baskin-Robbins shop. No proof of melt is required—just a desire for a deliciously cold treat.

Don’t miss out on this exclusive opportunity to beat the heat with Baskin-Robbins on Aug. 14. To learn more about Baskin-Robbins’ premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow along on Instagram, TikTok, Twitter and Facebook. Download the BR App here.

Offer valid on BR App and online orders only at participating U.S. Baskin-Robbins locations on purchase of Single Scoop. Valid on 8/14/2024 only. Exclusions, terms & conditions apply. ©2024 BR IP Holder LLC.

About Baskin-Robbins:

Baskin-Robbins, founded in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.com and InspireBrands.com.