Pet Honesty® Unveils Liquid Supplements, New Format Innovation for Dogs

Follows Market-Leading Dual-Texture Cat Supplements & Fresh Breath Dental Powder Launches

AUSTIN, Texas--(BUSINESS WIRE)--Pet Honesty®, the multiple award-winning, vet-recommended natural pet wellness brand, proudly launches its latest format innovation: liquid supplements. This advanced collection includes Hip + Joint Health, Skin + Coat Health, and 10-in-1 Multivitamin, all formulated to address common pet wellness needs in a convenient, easy-to-dispense format, making meal time even tastier.

“Consumers are increasingly looking for solutions to supplement their pet’s food with products that provide the daily nutrients needed to ensure they live the best life possible,” says Greg Reinhart, Ph.D, Vice President of Research & Development at Pet Honesty. “Our category-leading chews serve as a daily reward for dogs with supplemental benefits. Now, our new liquid format allows for an ‘in the bowl’ supplemental topper that offers the same benefits in yet another convenient way for pet parents to prioritize keeping their pets healthy and happy.”

This launch solidifies Pet Honesty as a leader in bringing new formats to dogs and cats. Pet Honesty launched the first-of-its-kind feline dual-texture supplements less than two years ago, which set a new standard in the market, and is now the #1 cat supplement portfolio company on Amazon. Now, these new liquid supplements – together with the Allergy Anti-Itch Salmon Oil – bring format innovation into the dog aisle. They feature a salmon oil and bone broth base, boosted with powerful active ingredients including glucosamine, biotin, and essential vitamins and minerals for comprehensive support. Each supplement is designed for hassle-free dosing with an innovative easy, clean twist cap that can be mixed into food.

“Alternative formats in pet supplements signify the next generation of pet wellness, meeting the growing demand from pet parents for highly effective, easy-to-use solutions that address key health concerns in the bowl,” says Rich Greenberg, Chief Executive Officer at Pet Honesty. “We are excited to continue pushing the boundaries of humanizing every day aspects in a pet's life with products that not only improve pet health but also enhance the overall pet parenting experience.”

The new liquid supplements join the recently launched Fresh Breath Dental Powder and Restore + Soothe grooming line in further expanding Pet Honesty's collection of clean, cutting-edge pet health products. For more information, visit PetHonesty.com.

About Pet Honesty: Pet Honesty is a leading vet-recommended and natural pet health brand dedicated to elevating the vitality of pets for happier, healthier years together. Founded in 2018, Pet Honesty’s functional science-backed products are made with premium active ingredients, and free of artificial preservatives, colors, flavors, wheat, soy, corn, cellulose and palm oil. Certified by the NASC, products are made in an FDA-registered facility in the USA and available online at PetHonesty.com, Amazon, and Chewy, at national retailers including Target, PetSmart, Petco, Tractor Supply Company, Pet Supplies Plus, and local specialty pet retailers. Follow @PetHonesty on Instagram, Facebook, and LinkedIn, and @Pet_Honesty on TikTok.