KRISPY KREME® Celebrates Mother’s Day All Week Long with New ‘Minis for Mom’ Collection

Guests can share three all-new mini doughnuts in ‘mini moments’ with moms and motherly figures beginning May 6

CHARLOTTE, N.C.--(BUSINESS WIRE)--Just in time for Mother’s Day on May 12, Krispy Kreme® is inviting guests to share a mini moment with all the special motherly figures in their lives by sharing and enjoying its all-new Minis for Mom Collection.

Beginning today for a limited time at participating shops across the U.S., the Minis for Mom Collection features three all-new sweet mini doughnuts that will give her a reason to smile, including:

• NEW Mini Strawberry Iced Heart Doughnut – a Mini Original Glazed® doughnut hand-dipped in strawberry icing and decorated with a white sprinkled heart.
• NEW Mini Iced Rose Doughnut – a Mini Original Glazed® doughnut hand-dipped in bright teal icing and decorated with a buttercreme rose.
• NEW Mini Chocolate Cookie Crumble Doughnut made with OREO® – a Mini Original Glazed® doughnut hand-dipped in chocolate icing and crushed OREO® cookies, and decorated with colorful daisy sprinkles and a chocolate buttercreme dollop.

The 16-count box also includes four fan-favorite Mini Original Glazed® doughnuts.

“You love your mom, and your mom would love to spend time with you. Our Minis for Mom Collection is a sweet way to create mini moments with your mom this Mother’s Day,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

Krispy Kreme’s Minis for Moms Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy all three of the flavors in a mini 8-pack, delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

Use #KrispyKreme and tag @krispykreme to show how you’re celebrating Mother’s Day all week with Minis for Mom doughnuts. For more information on Krispy Kreme’s Minis for Mom Collection, visit https://krispykreme.com/promos/mothersday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.