ZAPOPAN, Mexico--(BUSINESS WIRE)--Isadora, makers of the 100 percent natural line of authentic Mexican cuisine, is debuting its upcoming innovative ready-to-eat rice line to attendees of the Natural Products Expo West in Anaheim, Calif. from March 12 to 16. Retail buyers, media members and all event guests are invited to come sample this new product months before it hits the market in August 2024.
The new line of ready-to-eat rice pouches will include Mexican rice with tomato & Mexican rice with corn. Crafted from original Mexican recipes and premium ingredients, Isadora's ready-to-eat rice comes in flexible pouches using the latest packaging technology to bring the vibrant flavors of México straight to the table. Each shelf-stable pouch is ready to serve after 90 seconds in the microwave. Like any Isadora dish, the new rice offerings provide an impeccable balance of spices and textures, ensuring an authentic and satisfying taste of Mexican cuisine.
With this launch, Isadora is broadening its current offerings, which encompass its protein line featuring Beef Barbacoa, Chicken Mole and Pork in Green salsa and its beloved line of beans. Together and with the introduction of rice, Isadora will soon offer consumers a hassle-free, quick and complete meal solution.
"We are constantly exploring innovative ways to bring the vibrant flavors and rich cultural heritage of México to our American consumers who are increasingly interested in exploring different cuisines,” said María José Garza, Isadora Brand Manager at Verde Valle Food, Inc. “This new rice line is going to do just that. Whether enjoyed as a standalone snack or paired as a side with your favorite dishes, these rice pouches offer a convenient and delicious dining experience.”
The complete Isadora line is currently available at select retailers throughout the United States, ready to enhance any meal with the unmistakable flavors from México. The protein line is currently available at Amazon, Kroger stores and Albertsons. In May, the protein line will launch in Walmart. The beans line is currently available at Walmart, Kroger and Amazon. For more information on Isadora, please visit: https://isadoramexicanfood.com/.
About Isadora®
Rooted in quality, Isadora® is an authentic Mexican food line offering a variety of innovative, ready-to-eat dishes such as Pollo con Mole, Beef Barbacoa, Pork Green Salsa and many different varieties of beans in packages that ensure shelf-stability without the need for refrigeration, making them ideal for on-the-go meals or quick and easy dinners. Its refried beans are rated México’s #1 beans in a pouch. Isadora proudly serves flavorful products that are high in fiber, free of preservatives, BPA free, and gluten-free. For more information on Isadora visit IsadoraMexicanFood.com.
