AUSTIN, Texas--(BUSINESS WIRE)--Pet Honesty®, a leading vet-recommended and natural pet health supplements brand, proudly unveils its revolutionary Restore + Soothe line, a sophisticated range of skincare products featuring the powerful, all-natural MicroSilver BG™. This innovative line, designed to meet the evolving needs of pet owners in the realm of pet humanization, champions clean ingredients for healthier skin and promises fast relief from itching, irritations, and various skin issues.
At the core of the Restore + Soothe line is MicroSilver BG™, a clinically studied ingredient crafted from pure, elemental silver. Beyond its ability to help promptly halt itching, this unique ingredient is gentle enough for daily use, even on sensitive skin, and naturally supports and restores the skin barrier, offering enduring skin health support well beyond bath time.
Greg Reinhart, Ph.D, Vice President of Research & Development at Pet Honesty, expressed enthusiasm for MicroSilver BG™, stating, “MicroSilver BG™ is a game-changer in pet skincare. Four out of five veterinarians love Restore + Soothe because of MicroSilver BG’s proven ability to deliver rapid relief from itching and irritations, resolve recurring ear issues, and promote long-term skin health as substantiated by clinical studies. With the experts' stamp of approval, we are thrilled to bring this innovative ingredient to pet owners who prioritize the well-being of their beloved companions.”
The Restore + Soothe line features four essential products tailored to address specific canine and feline skin care needs. The Restore + Soothe Shampoo ($21.99) is meticulously formulated to soothe itchy, sensitive skin, while the Restore + Soothe 2 in 1 ($23.99) enhances coat health for a shiny, vibrant appearance. The Restore + Soothe Spray ($14.99) offers fast relief in a natural formulation, and the Restore + Soothe Ear Cleaner ($19.99) provides quick relief for ear issues. All products are formulated with clean ingredients free from sulfates, parabens, phthalates, and artificial colors.
MicroSilver BG™ plays a pivotal role in the efficacy of the Restore + Soothe line. This clinically proven, all-natural ingredient significantly helps with skin issues, including itching and irritations, helps ease ear problems, including wounds, hot spots, and post-surgical recovery in dogs. Its unique composition, with silver particles staying on the skin's surface, eliminates bad bacteria without harming the essential good bacteria beneath.
“As pet humanization trends extend to grooming, Pet Honesty aims to provide consumers with natural, vet-recommended solutions that deliver real results,” says Rich Greenberg, Chief Executive Officer at Pet Honesty. “Restore + Soothe showcases our dedication to using the most natural and effective ingredients, supporting pet parents in caring for their beloved companions. This launch furthers our commitment to building a distinct innovative brand in the marketplace, evident in our Pet Honesty portfolio of top performing dog chews, oils and our latest breakthrough in the cat supplement category with the expansion of our dual-texture cat items.”
For more information about Restore + Soothe, visit PetHonesty.com.
About Pet Honesty
Pet Honesty is a leading vet-recommended and natural pet health brand dedicated to elevating the vitality of pets for more joyful moments together. Founded in 2018 as an innovative e-commerce brand, Pet Honesty’s functional science-backed products are made with premium active ingredients, and free of artificial preservatives, colors, flavors, wheat, soy, and corn. Certified by the NASC, all products are made in an FDA-registered facility in the USA and available online at PetHonesty.com, Amazon, and Chewy, at national retailers including PetSmart, Petco, Tractor Supply Company, Pet Supplies Plus, and local specialty pet retailers. Follow @PetHonesty on Instagram, Facebook, LinkedIn, and @Pet_Honesty on TikTok.