HungerRush Releases the Official 2024 Pizza Ordering Predictions for The Big Game and National Pizza Day

As two of the biggest days for pizza lovers in the U.S. are fast approaching, Restaurant Tech Company HungerRush helps pizzerias properly prep to score as many orders as possible

HOUSTON--(BUSINESS WIRE)--HungerRush™, the leading point-of-sale (POS) software platform provider for quick-service and fast-casual restaurants, released the results today of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).

The data revealed an overwhelming 72% of diners plan on ordering pizza this year on either The Big Game, National Pizza Day, or both.

This signals the need for restaurants to ensure all ingredients are plentiful, drivers and in-house staff are fully staffed, and their POS systems are working smoothly.

Highlights of The Big Game and National Pizza Day Ordering Predictions:

32% of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

56% of diners said overall quality and taste matter most when choosing a restaurant to order pizza from. However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders.

Normally, 42% of diners expect their pizza to arrive within 30 minutes. For busy pizza days like The Big Game and National Pizza Day, the expectation eases a bit. For example, during The Big Game, 33% of Millennials and 31% of Gen X expect their pizza delivery to arrive within 45 minutes.

What are the three most popular types of pizza they plan to order? The top winners are pepperoni (63%), cheese (56%), and meat lovers (51%). If you’re a pizza restaurant, plan on stocking up so you don’t run out of key ingredients in the rush!

Overall, 43% of diners surveyed say they make somewhat complex to very complex changes to their pizza orders. This means managing order complexity is crucial for pizza restaurants. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business.

“Our latest national survey uncovers preferences and predictions for two major days for the pizza industry in 2024. This data helps restaurant owners and operators properly prepare for the rush,” says Shannon Chirone, SVP of Marketing at HungerRush. “The data reveals the importance of having an agile restaurant management system that can handle complex orders, integrate with third-party delivery apps for fast delivery, and create customized coupons for a maximized customer experience.”

For more information on HungerRush’s pizza industry trends survey, please see the key findings here. For additional information on HungerRush, visit the website.

About HungerRush

HungerRush is a leading provider of integrated restaurant solutions. HungerRush 360 is our flagship cloud POS system that makes it easier to delight guests, drive loyalty, and manage restaurants from anywhere.

The all-in-one system integrates digital ordering, delivery, customer engagement, restaurant management, and payment processing features with flexible software designed to give operators of all sizes more insight into their customers, more control over their operations, and more power to profitably grow their business. Visit HungerRush.com.

Survey Methodology

The survey was commissioned by HungerRush and conducted by Dynata, the world's largest first-party data company. The survey was conducted in January 2024 of 1,000 U.S. consumers 18 years and older to understand pizza ordering habits and preferences ahead of major events.