Annabella, First of Its Kind Breast Pump, Announces U.S. Expansion and Seed Funding to Revolutionize Femtech

NEW YORK--()--Annabella, a first of its kind breast pump, announced today its seed funding of $8.5 million and its entrance into the U.S. market. Notable investors include Israel Shark Tank’s Yasmin Lukatz (Founder Israel Collaboration Network), serial entrepreneur and investor Oren Dobronsky, as well as Zohar Gilon (Tamar Technology Ventures) and Menachem Weinfeld (Starry Group). This seed funding also includes Israel’s fastest crowdfunding raise at over $3M, which enabled an audience passionate about maternal health the opportunity to invest in a company that is revolutionizing the industry.

Since February of 2023, Annabella has sold over 4,000 breast pumps through Shilav’s retail stores in Israel. This growth points to Annabella’s product excellence, represented in its patented, FDA-cleared breast pump that offers mothers a product that is comparable to breastfeeding, prioritizing efficiency and comfort.

The seed funding will be used to fuel next generation product development, expand into the United States market, and onboard insurance providers to make breast pumping more accessible for all. The announcement highlights the continued momentum of the brand, which has rapidly expanded in Israel through retail and direct-to-consumer channels.

“Mothers shouldn’t have to choose between comfort and efficiency when breast pumping. Now with the Annabella pump, they don’t have to. This investment will allow us to quicken the pace at which we bring best-in-class femtech products to market that radically improve the lived experience of mothers around the world,” stated co-founder Masha Waldberg. “Our mission is to empower women throughout every developmental phase of motherhood. This is only the beginning.”

"We believe that Annabella's innovative breast pump holds the potential to revolutionize the maternal health industry, offering an unparalleled experience in comfort and efficiency," said Yasmin Lukatz, founder of Israel Collaboration Network. "I am thrilled to be a part of Annabella's journey and look forward to seeing the company’s growth and expansion into the United States."

To learn more about Annabella, visit

About Annabella

Annabella is on a mission to empower the lives of mothers throughout all stages of their life with state-of-the-art femtech products. Annabella initially went to market with a FDA-cleared, patented breast pump that simulates a baby’s suckling and includes an adjustable breast shield, which prioritizes efficiency and comfort. The breast pump has been featured on Israel Shark Tank. To learn more visit or follow along on Instagram, Facebook, and LinkedIn.



Release Summary

Annabella, a first of its kind breast pump, announced today its seed funding of $8.5 million and its entrance into the U.S. market.