NEW YORK--(BUSINESS WIRE)--MagnaReady®, the original magnetic apparel company and Brooks Brothers, America’s longest-established apparel brand, today announced the first adaptive shirt in the brand's history. The Brooks Brothers x MagnaReady® shirt infuses the Brooks Brothers iconic Button Down Collar Shirt with stretch with MagnaReady’s® patented adaptive technology with magnetized closures for stress-free dressing. The debut of the Brooks Brothers x MagnaReady® shirt launches in time for holiday gatherings and gifting, delivering an easier way to dress in a classic look that has been present at holiday get-togethers for generations.
“There are millions of adults with disabilities, medical conditions, and other physical factors that limit mobility and make dressing a daily obstacle,” said Maura Horton, MagnaReady Inventor and Founder. “This collaboration was inspired years ago when the Museum of Modern Art curated an exhibit titled ‘Items: Is Fashion Modern?’. MagnaReady was displayed next to a Brooks Brothers shirt, as a modern take on a classic silhouette worn by countless celebrities, presidents, and notable personalities. The Brooks Brothers x MagnaReady shirt isn’t just a shirt; it’s a statement to the disability community that inclusivity and accessibility matter and are a priority for brands that are a foundation of the American fashion industry.”
The Brooks Brothers x MagnaReady® shirt is woven in Oxford cloth combined with stretch, paired with the Original Polo® Button-Down collar that Brooks Brothers invented almost 125 years ago. The Traditional fit is more relaxed through the body and sleeve, maximizing comfort, ease and classic style. The brand’s signature non-iron finish keeps wearers looking polished and virtually wrinkle-free all day. The Brooks Brothers x MagnaReady® shirt also features a rounded breast pocket, magnetized barrel cuffs and a pieced magnetic placket. The 97% Cotton, 3% Spandex, easy-care shirt can be machine washed according to care instructions for best performance.
“Nearly 125 years ago, Brooks Brothers revolutionized menswear with the innovative button-down collar shirt. Today, the brand proudly continues its longstanding tradition of innovation with our collaboration with MagnaReady,” said Naushaba Moeen, Executive Vice President – Lifestyle at Authentic, owner of Brooks Brothers. “Collaborating with MagnaReady® to create this adaptive shirt allows us to extend our tradition of excellence to a wider audience.”
MagnaReady® shirts simplify the dressing process by eliminating the need to maneuver buttons through buttonholes. A patented magnetic closure system securely holds the shirt front closed. “Buttoning” up only requires overlapping the two sides of the shirt front and the magnets click together.
The Brooks Brothers x MagnaReady® shirt is available in white, classic blue and white stripe in sizes small through extra-large for $119.00 at www.magnaready.com.
About Brooks Brothers
Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories, including tailored clothing, sportswear, outerwear, shoes, accessories, kids and a home collection. Brooks Brothers also continues to introduce modern interpretations of iconic product staples including madras, seersucker, argyle, the non-iron shirt and the original polo button-down collar. The brand is available in 500 freestanding stores, shop-in-shops and outlets in 45 countries worldwide.
For more information, visit brooksbrothers.com.
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About David Peyser Sportswear
David Peyser Sportswear is a leading manufacturer and marketer of outerwear and sportswear. The company owns Weatherproof®, a leading brand of better men’s and women’s outerwear and sportswear available at top retailers in the US and internationally. In addition to the Weatherproof®, the company owns and operates the 32 Degrees® brand. The company also markets a men’s sportswear collection under the Weatherproof® Vintage brand. In addition the company offers cold weather accessories, footwear, slippers, hosiery, loungewear, children’s, and a variety of other product categories under the Weatherproof® Vintage brand through licensing partners. David Peyser Sportswear also owns MV Sport® and The Game®, leading providers of custom decorated apparel and hats to the college bookstore, resort and corporate markets. The company was founded in 1948 and is based in Bay Shore, New York, with showrooms in New York City.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
