Joules Launches Spellbinding Harry Potter™ Childrenswear Collection

Launching October 24th 2023 in Selected Joules Stores and Online

Joules Launches Spellbinding Harry Potter™ Childrenswear Collection (Photo: Business Wire)

LONDON--()--This autumn imaginations will ignite as premium lifestyle brand Joules has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a Harry Potter™ inspired childrenswear collection. Bringing the enduring charm of the film series to little ones aged 5-12, the collection combines quality fabrics with intricate embroidery, hand-drawn prints and appliqués all proudly designed by Joules’ talented in-house print team. Each style in the collection has a carefully chosen product name, inspired by characters and places from the films.

The collection features pieces including a Harry Potter inspired jersey top complete with his Quidditch™ Seeker number ‘07’ on the back, a Gryffindor™ red polo shirt, Platform 9 ¾ trainers and a Ron Weasley inspired Fair Isle knitted jumper. There’s even a matching hat and scarf set named Fred and George Weasley available.

Aspiring witches and wizards will also spot Hedwig™ on nightwear, catch the Golden Snitch™ glistening on tops and envision themselves as part of their very own Quidditch team through hand-drawn prints inspired by the wizarding game. With woven Joules and Harry Potter inspired embroidery, including the Hogwarts School Crest™ featured throughout, each piece has great attention to detail.

Tom Joule, founder of the lifestyle brand spoke about the new collection and what makes it stand-out from others out there.

Our clothing has always been about bringing colour and excitement to lives and wardrobes, and our Harry Potter collection certainly does that and more”, he said.

The collection captures the magic of Hogwarts™ whilst remaining distinctively Joules with surprise and delight details that our customer will be hoping for. With quality fabrics and timeless shapes, it has been designed to be passed on and loved by another Harry Potter fan when it’s inevitably been outgrown”.

Preppy, sophisticated but with playful touches, this collection is perfect for both fans discovering the franchise for the first time, and those top of their class in all things Harry Potter.

The Harry Potter x Joules collection launches online at and in selected Joules stores from 24th October 2023.



Founded in 1989, in Market Harborough by Tom Joule, Joules is proud of its heritage and believes in classic clothing with a tasteful twist, and preppy playful style. Joules loves being clever with colour, is dedicated to detail and always on a quest for quality.

Today, Joules is focused on surprising and delighting customers by designing clothing, footwear and accessories for women, men and children. These are sold through an ecommerce website, retail stores, at rural shows and events and wholesale channels. Joules also sells a collection of homeware, eyeware, lifestyle and pet products, through licensing partnership.


In the years since Harry Potter was whisked from King’s Cross station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognised as one of the world’s best-loved brands.

Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter & The Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions, as well as a forthcoming Harry Potter TV series.

This expanding portfolio of Warner Bros. Discovery owned Wizarding World experiences also includes Harry Potter New York – the iconic flagship store, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Harry Potter Shop online and retail shops.

The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.


Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

WIZARDING WORLD and all related trademarks, characters, names and indicia © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)


For further information, images and samples please contact


For further information, images and samples please contact