Orion Adds City National Rochdale to Expand Advisor Access to Highly Personalized Portfolio Management

This latest addition to the wealthtech leader’s Orion Portfolio Solutions platform affirms commitment to helping advisors attract and retain high-net-worth investors

OMAHA, Neb.--(BUSINESS WIRE)--Orion Advisor Solutions, the premier provider of transformative wealthtech solutions for fiduciary advisors, announced today a new advisory solution through boutique investment management firm City National Rochdale (CNR). The relationship will bring CNR’s Intelligently Personalized ^SM portfolios for high-net-worth individuals, families and foundations with more than $1 million in investable assets to the Orion Portfolio Solutions (OPS) platform. These tailored, proprietary solutions are designed for advisors serving investors who desire personalized portfolio management strategies that address their unique situation relative to investment objectives, tax sensitivities, income needs, or existing holdings with low cost basis or concentrated positions.

“We’re excited to add City National Rochdale to the Orion Portfolio Solutions platform,” said Ryan Beach, president of Orion Wealth Management. He added, “City National Rochdale is known for its highly tailored portfolios and unique client blueprinting process that fits each investor’s individual needs. They have set the standard for customization and personalization, and their resources and expertise will be a tremendous benefit to independent advisors looking to provide a new level of service and opportunity for high-net-worth investors.”

Peter Green, National Head of Sales and Business Development at City National Rochdale, added, “We are excited to offer our highly personalized wealth management services on Orion’s platform. Orion offers robust wealthtech capabilities for advisors which will be further enhanced by the addition of City National Rochdale’s deeply personalized investment strategies.”

Each investor’s portfolio is built from the ground up, with CNR serving as a “holistic” manager, meaning it manages client assets using a broad spectrum of asset classes. Specialized and core strategies include: Equities; Core Fixed Income; Opportunistic Income; and Alternative Investments and Real Assets. CNR works with an investor’s existing holdings and develops a tax-sensitive transition plan to fit individual needs. OPS advisors will also have the capability through CNR to build portfolios to complement non- portable assets (e.g., current 401(k)s, company stock, other managers, etc.).

Portfolios will be actively managed by dedicated portfolio managers that work side-by-side with independent advisors. More than 80% of CNR’s investment team members are Chartered Financial Analysts®, and the firm enjoys a 90%+ client retention rate—a testament to their superior service, personalized benchmarking and research-driven portfolio design.

“A research study from PWC® shows that two-thirds of high-net-worth individuals say they want more personalization in their wealth management relationships, particularly in financial planning and investment strategy,¹” Beach continued. “The addition of City National Rochdale is part of Orion’s ongoing commitment to provide advisors with a full spectrum of highly personalized and customized offerings and enhances Orion’s suite of solutions designed for high-net-worth investors.”

Attend the City National Rochdale webinar at 1 p.m. CT on October 18

To learn more about this latest addition to Orion Portfolio Solutions, join the Oct. 18 webinar presented by City National’s Managing Directors Vern Montross, CFA, CPWA®, CEPA®, and Gerry Gaeta, J.D., MSFS, CEPA® and Orion’s SVP of open architecture solutions Emily Gross, BFA^TM. Register here. Visit orion.com/wealth-management for more information on how Orion helps advisors create positive investor experiences, streamline wealth management, and grow their business with seamlessly integrated technology, flexible investment options and hands-on support.

Orion Portfolio Solutions, LLC a registered investment advisor.

This endorsement is given by a non-client. No compensation was provided for this endorsement. CNR Rochdale will receive management fees for any invested asset invested.

1 PWC research

1947-OPS-7/20/2023

About Orion Advisor Solutions

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. With the addition of Redtail and Orion OCIO, the combined platform services $3.8 trillion in assets under administration and $64.3 billion of wealth management platform assets (as of June 30, 2023). Supporting over 5 million technology accounts and thousands of independent advisory firms, Orion is the platform of choice for all growth-focused advisory firms looking to strengthen their client relationships, gain a competitive edge in a crowded marketplace, and build strong, profitable businesses. Learn more at orion.com.

About City National Rochdale

For more than 30 years, City National Rochdale has specialized in intelligently personalized portfolio management for high-net worth individuals, families, and institutions, and provides clients with service that relates all investment decisions to each client’s personal benchmark. City National Rochdale is an investment adviser registered with the U.S. Securities Exchange Commission and headquartered in Beverly Hills and New York City with offices around the country. City National Rochdale currently manages over $59.7 billion in assets (as of 4/30/2023) and is a wholly owned subsidiary of City National Bank. City National Bank is a subsidiary of Royal Bank of Canada. For more information, visit cnr.com.