SAN FRANCISCO--(BUSINESS WIRE)--Census today released their expert-led agenda for the highly anticipated ConCensus 2023 conference, a groundbreaking two-day virtual event set to captivate the minds of forward-thinking marketing and data leaders worldwide. Hosted at the forefront of innovation, ConCensus promises to be the hottest Data x Marketing event of the year.
Throughout both days, ConCensus 2023 will showcase a star-studded lineup of the industry's most groundbreaking experts and leaders. Mark your calendars now for an unforgettable experience on July 25th and 26th! Registrations are now open on the ConCensus 2023 website.
Day 1: Data Dreams (aka data-driven innovation)
Day one’s Data Leaders Keynote session will cover “MadTech: Orienting Marketing and Advertising Teams around your Data Cloud.” Jim Warner, Field CTO of Advertising & Marketing at Snowflake; Lee Hammond, Marketing Data Stack Leader at Hakkoda; and Jessica Levine, Managing Director at LiveRamp will discuss macro trends fueling the convergence of martech and adtech and how to leverage first-party data for better customer engagement and acquisition. The panel will be moderated by Boris Jabes, CEO and Co-founder of Census.
- On day one, immerse yourself in sessions dedicated to unlocking the true potential of customer data for innovation. Industry experts from Databricks, Snowplow, Sonos, Fivetran, Pleo, ClickUp, GlossGenius, and Mode will reveal the latest trends and technologies that are reshaping martech, adtech, AI & ML, and data activation.
Day 2: Marketing Magic (aka data-driven marketing)
Day two’s Marketing Leaders Keynote panel will cover “Why Data Activation Will Power the Next Wave of Exceptional Marketing.” Jon Miller, Chief Marketing Officer at Demandbase; Lisa Horner, SVP Marketing at AppFolio; and Sydney Sloan, Executive in Residence at Scale Ventures, will discuss how to turn ideas into campaigns faster and target the right customers with the right message across every owned and paid channel. The panel will be moderated by Matt Amundson, Chief Marketing Officer at Census.
- On day two, step into the enchanting realm of data-fueled marketing magic, where creativity, strategy, and execution come together to create data-driven experiences. Marketing visionaries from Google, Masterclass, Braze, Notion, Sprig, and Hockeystack will share their secrets to transforming first-party data into customer engagement.
“Traditional marketing and advertising with third-party tracking and data are over,” said Boris Jabes, CEO of Census. “Understanding the role of the cloud data warehouse as the new hub for first-party data is vital for modern leaders and practitioners. Together, marketing and data teams can build the most personalized and targeted campaigns on top of a comprehensive picture of their audience.”
Regardless of your background or expertise, ConCensus is specifically tailored to those seeking to stay ahead of the curve in the ever-evolving landscape of data-driven marketing. Attendees can expect to ignite their data-driven dreams and unravel the mysteries of marketing magic, where data and AI will take personalization and engagement to even greater heights.
To reserve your free spot at ConCensus 2023 (and snag some official ConCensus swag), visit the official website at concensus.live. Spaces are limited, so register now to guarantee your seat.
Census turns data warehouses into a hub for marketing and business operations, empowering everyone with trustworthy and actionable data from a single source of truth. With its Data Activation platform, powered by reverse ETL (extract, transfer, and load), data teams can validate and publish analytics directly into all their applications in real time. Hundreds of companies like Canva, Figma, Loom, and Notion use Census to sync billions of records to empower their customer success, sales, and marketing teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.